Little White Lies are an independent fashion design and merchandiser in London, with big goals to be a luxury retailer like FCUK, Chloe and Self Reformation.

ClientLittle White LiesServicesStrategy, Social Media, Brand


In one month we have gone from 5000 likes to 8000 likes, well on our way to the 20,000 end of year target! We have also:

Increased reach by 146%

Increased page views by 34%

Increased engagements by 134%

Reaching up to 11K people per post


Coronation Street actress, Lucy-Jo, wore Little White Lies on Good Morning Britain, and our coverage around it went so well, that we reached around 30K people collectively in one day, and received over a thousand engagements. The Lucy-Jo content increased website traffic by 282%, and website visits from social media grew by 51% since last month, and considering that was January Sale month – this was an incredible case study that showcases the benefits of using a celebrity ambassador!


Through a combination of on-page SEO, improved user experience and content marketing, we were able to increase organic search traffic by over 400% in less than a year.