T-Impact are a digital transformation organisation, specialising in robotics and AI. We met their CEO in early 2018 and what immediately attracted us was their clear ambition and depth of expertise in what is a rapidly evolving and hugely exciting market. It was also clear that, like us, they were prepared to do anything to make their vision a reality.

ClientT-ImpactServicesBranding, Web Design, Content and Influencer Strategy, Lead Generation, Media Planning, EventsLinkwww.t-impact.com

The Challenge

T-Impact are a highly ambitious digital transformation firm seeking to drive change in a number of target markets. They have a hugely experienced team and a long list of very loyal customers. However, little of that was being communicated via their brand online:

  • The visual identity was tired.
  • There was a lack of clarity on the priority audience or key drivers.
  • The website was outdated, offering a limited user experience.
  • There was little social media presence.
  • Search engine rankings were poor.
  • Lead generation tactics were scattergun.

The Solution

  • Brand review, involving extensive interviews both internally and externally.
  • Creation of Brand Bible with particular focus on communicating the compelling story of the company origins, along with an ambitious vision and crystal clear values.
  • Complete redesign of the website, with great thought given to the multiple user journeys required for different levels of decision maker and influencer.
  • Content and influencer strategy launched under sub brand, involving interviews with senior thought leaders from the target markets.
  • Lead generation campaign launched under sub brand, shifting the emphasis from AdWords on to LinkedIn, through the use of extensive sector specific white papers.
  • Targeted media plans used for content promotion across a range of social media networks.
  • Sector focused events organised for senior decision makers.

Results After 12 Months

  • Cost per acquisition for leads down by over 80%.
  • Hit our first thousand fans in less than a month.
  • Key landing pages saw over 300% rise in organic traffic.
  • Quarterly event launched for CEO’s of top 200 firms within target market.
  • Joint funding programme established with primary vendor.