Now that we had a world class source of content, it was time to direct that to our priority channels:
LinkedIn – via the Cyber Leaders’ Network brand, we have been able to develop an effective data capture strategy, principally targeting CISO’s and key decision makers, which then enters a lead nurturing process. This is not a hard sell but rather about remaining top of mind by providing regular educational insight.
Email – as one of only two digital assets a company owns (the other being its website), building and nurturing the email list is of huge strategic importance for Via Resource. All data captured is added to this list and nurtured carefully over time.
SEO – through extensive on-page optimisation and addressing some historical technical challenges, we were able to hit page 1 for a range of key industry terms.
Offline – the interviews themselves have provided a great networking opportunity, and our next step is to bring together these industry leaders within a series of roundtable events.