Despite creating a lot of content, WHISHWORKS had a limited search engine presence, and the majority of traffic that was generated was sent to low conversion areas of the website.
WHISHWORKS
WHISHWORKS are a global IT services and consulting company specialising in accelerating business outcomes through digital enablement and data transformation.
ClientWHISHWORKSServicesStrategy, SEOYear2018 onwardsLinkwww.whishworks.com
The Challenge
The Solution
By implementing a site wide on-page and technical optimisation programme, we were able to significantly improve their rankings for all target terms.
Just as importantly, be isolating data for traffic directed to key conversion pages of the website, we were able to report the precise impact on high value, targeted traffic that closely correlated with site conversions.
The Outcome
Over the last 2 years our collaboration has resulted in a traffic increase of 700%.
Of which organic search traffic has comprised over 60%. Most importantly of all, organic traffic to key conversion pages has grown from less than 50 a month to nearly 2000, having a transformative impact on enquiry levels.
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