With over 10 years of experience helping businesses transform their digital marketing, we have the knowledge and expertise to streamline your accountancy firm’s online strategy.
SEO (search engine optimisation) is the practice of optimising your website and its content to improve its visibility and ranking on search engine results pages (SERPs). It involves using relevant keywords, creating high-quality content, and ensuring a user-friendly website structure to attract organic traffic from search engines like Google. There are three key reasons why the search engines are such an important channel for accounting firms:
For over 10 years, we have been working with ambitious accounting firms and other professional service companies to grow their brands online and transform their lead generation.
At the core of this activity is SEO, which for many accounting firms represents their single greatest digital route to market. Over 70% of buyer journeys within this sector begin with a search into Google, so ensuring your firm has adequate search engine coverage is of huge strategic significance.
SEO has evolved a great deal in recent years, but at its core, it continues to be about two things:
– Building your authority
– Demonstrating you have relevant content for any given search query
Each of these can be broken down into multiple components. Your authority is determined by a range of ever-growing signals, from link acquisition and social metrics to brand searches and website engagement. While your content includes both specific on-page optimisation and, perhaps even more importantly, the extent to which your accounting landing page content satisfies the many intents and expectations of the user when they make a given search query.
Technical optimisation has been the bedrock of SEO for nearly 2 decades. If Google has issues accessing and interpreting the content of your domain then little else matters. Over time, the range of signals Google has looked at has expanded, so it’s now more important than ever that we’re reviewing all aspects of the site’s technical performance.
Some of the key ranking factors for technical SEO include:
– Page load times
– Domain security
– Image optimisation
– Browser compatibility
– URL structure
– Mobile optimisation
On-page optimisation refers to the process of constructing tags and elements on a page so that Google and the other search engines can establish the priority search queries to which the page relates. This includes:
– Title Tags
– Image Alt-Tags
– Keyword density
Rather than flooding your page with unnecessary information, we’ll help you produce user-friendly landing pages full of quality content to engage your audience and help them learn about your accounting firm.
Examples of content that is likely to align with search queries for accountancy services include:
– Video Testimonials
– Client Reviews
– Live Chat
– Technical Specifications
– Details of the individual or team
Accounting firms need to ensure their inbound links are highly relevant and from legitimate sources. Our press release and content marketing strategies will mean your link solicitation not only accelerates your SEO but protects you from potential penalties too.
Frequently Asked Questions About SEO for Accounting Firms
SEO is a gradual process, and results vary based on competition and strategy. It may take several months to see significant improvements in rankings and website traffic. Treating SEO as a long-term investment will help you to achieve the best results.
Local SEO is crucial for accounting firms targeting a specific geographic area, as it helps connect you with local clients who are searching for nearby services. You can boost local SEO by optimising your Google My Business listing, incorporating location-based keywords, ensuring NAP consistency, and earning local citations and backlinks.
UX is about the experience a person has when using a website or digital application. The objective is to help the user understand what’s required of them so they can make an informed decision at the end. Seamless UX will positively impact your website’s SEO. To improve UX:
Avoid keyword stuffing, using low-quality backlinks, neglecting mobile optimisation, and producing irrelevant or duplicate content.
Yes, social media and content marketing support SEO by driving traffic, improving brand awareness, and earning backlinks, which positively impact search engine rankings.
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
Contact us today for a free consultation to drive change and grow your market share.
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