SEO for Accountancy Firms

With over 10 years of experience helping businesses transform their digital marketing, we have the knowledge and expertise to streamline your accountancy firm’s online strategy.

The Benefits of SEO for Accounting Firms

SEO (search engine optimisation) is the practice of optimising your website and its content to improve its visibility and ranking on search engine results pages (SERPs). It involves using relevant keywords, creating high-quality content, and ensuring a user-friendly website structure to attract organic traffic from search engines like Google. There are three key reasons why the search engines are such an important channel for accounting firms:

Enhances User Journey

When potential clients search for accounting services, they often start with search engines. By implementing SEO strategies, your accounting firm ensures its website appears prominently in search results, meaning you’ll reach prospects at the beginning of their buyer's journey and guide them through the conversion process with relevant content and information.

Higher Conversion Rates

SEO-optimised websites enjoy higher conversion rates because they attract users actively searching for accounting solutions. These prospects have specific intentions and are more likely to convert into clients once they find a website that fulfils their needs, making SEO a valuable investment for improving lead quality and increasing your firm's client base.

Builds a Valuable Asset

With every SEO-optimised page, tag, or element you add, your website gains more authority, visibility, and relevance in search engines. This compound value over time makes your website a critical asset that drives sustainable growth, generating continuous leads and reinforcing your firm's position as a reputable industry player.

About Boss Digital

For over 10 years, we have been working with ambitious accounting firms and other professional service companies to grow their brands online and transform their lead generation.

At the core of this activity is SEO, which for many accounting firms represents their single greatest digital route to market. Over 70% of buyer journeys within this sector begin with a search into Google, so ensuring your firm has adequate search engine coverage is of huge strategic significance.

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SEO has evolved a great deal in recent years, but at its core, it continues to be about two things:

– Building your authority

– Demonstrating you have relevant content for any given search query

Each of these can be broken down into multiple components. Your authority is determined by a range of ever-growing signals, from link acquisition and social metrics to brand searches and website engagement. While your content includes both specific on-page optimisation and, perhaps even more importantly, the extent to which your accounting landing page content satisfies the many intents and expectations of the user when they make a given search query.


Technical optimisation has been the bedrock of SEO for nearly 2 decades. If Google has issues accessing and interpreting the content of your domain then little else matters. Over time, the range of signals Google has looked at has expanded, so it’s now more important than ever that we’re reviewing all aspects of the site’s technical performance.

Some of the key ranking factors for technical SEO include:

– Page load times

– Domain security

– Image optimisation

– Browser compatibility

– URL structure

– Mobile optimisation


On-page optimisation refers to the process of constructing tags and elements on a page so that Google and the other search engines can establish the priority search queries to which the page relates. This includes:

– Title Tags

– Headers

– URLs

– Image Alt-Tags

– Keyword density 


Rather than flooding your page with unnecessary information, we’ll help you produce user-friendly landing pages full of quality content to engage your audience and help them learn about your accounting firm.

Examples of content that is likely to align with search queries for accountancy services include:

– Video Testimonials

– Client Reviews

– FAQs

– Live Chat

– Technical Specifications

– Details of the individual or team


Accounting firms need to ensure their inbound links are highly relevant and from legitimate sources. Our press release and content marketing strategies will mean your link solicitation not only accelerates your SEO but protects you from potential penalties too.


Frequently Asked Questions About SEO for Accounting Firms

SEO is a gradual process, and results vary based on competition and strategy. It may take several months to see significant improvements in rankings and website traffic. Treating SEO as a long-term investment will help you to achieve the best results.

Local SEO is crucial for accounting firms targeting a specific geographic area, as it helps connect you with local clients who are searching for nearby services. You can boost local SEO by optimising your Google My Business listing, incorporating location-based keywords, ensuring NAP consistency, and earning local citations and backlinks.

UX is about the experience a person has when using a website or digital application. The objective is to help the user understand what’s required of them so they can make an informed decision at the end. Seamless UX will positively impact your website’s SEO. To improve UX:

  • Ensure content is relevant and keep it brief
  • Use white space to avoid digital clutter
  • Optimise the speed of your website
  • Break up copy with bullet points
  • Create clear calls to action

Avoid keyword stuffing, using low-quality backlinks, neglecting mobile optimisation, and producing irrelevant or duplicate content.

Yes, social media and content marketing support SEO by driving traffic, improving brand awareness, and earning backlinks, which positively impact search engine rankings.

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