Boss Digital provides a range of bespoke services for ambitious automotive businesses that want a fresh approach to their marketing. If you want to appear higher on search engines, you should utilise Boss Digital’s specialisation in SEO for automotive companies.

Working with Boss is like having your own internal team of brand specialists, copywriters, data analysts and strategists – only with no overheads and a fraction of the bill. We take total responsibility for the performance of your digital marketing.

Above all else, we understand that results are the most important aspect of our work. Everything we implement is measured in pounds and pence. Enquire today for more information and a free SEO audit.

SEO (Search Engine Optimisation) and digital marketing are terms that every business owner should be acquainted with. Without a firm handle on SEO, your site’s traffic is sure to stall. That means less traffic, fewer enquiries, and ultimately, fewer sales. Luckily, we’re here to help every automotive company understand and utilise SEO in the best possible way. 

Whether you’re a dealership, part supplier, converter or service centre, SEO for automotive companies is a vital part of building your brand. The prevalence of digital technology means that every business should have an online presence and that online presence should be as strong as possible. Strong SEO is the most effective way to ensure you stay ahead of your competitors. Unline broader traditional marketing methods, SEO has the power to reach new, potential customers with specialised targeted accuracy.

At Boss Digital, we use over 10 years of SEO experience and a wealth of refined data to create a strategic campaign to boost traffic, conversions and more. Optimised SEO for automotive businesses means that you can reach potential customers that are actively searching for certain car models. Whilst SEO has changed rapidly over those 10 years, two core aspects remain the same: 

  • Site authority 
  • Relevant page content

Our strategy is centred around these two vital components. When it comes to SEO for automotive companies, we work on building your site authority and ensuring you have content-rich, highly relevant site pages for any given search query. Your site authority is determined by a range of factors, including but not limited to link acquisition, social metrics, brand searches and site engagement. All site pages should include on-page optimisation and content that meets the searcher’s needs and expectations.

Each page on your site should be fully optimised for your target demographics. SEO for automotive industries is especially important as studies have shown that certain aspects of on-page optimisation have a huge impact on buyer decisions. For example, Google has proven that over 70% of shoppers said online video helped them learn more about an auto product they intend to buy. We’ll work with you to build the most effective content to target your potential customers. That includes optimising: 

  • Title tags
  • Meta descriptions
  • Headers
  • URLs and breadcrumbs 
  • Image alt-tags
  • Long and short-tag queries 
  • Keywords and keyword density

Like we just mentioned, creating content-rich pages is hugely important to SEO for automotive companies. Rather than cramming your site pages with irrelevant content, Boss Digital will craft incredibly relevant and user friendly content to optimise your landing pages and engage your customers. There’s a range of content we use to boost SEO, such as:

  • Videos of products
  • Client reviews
  • FAQs
  • Live chat
  • Technical specifications
  • Tabulated content

Credibility has a massive impact on potential customers. Without a strong source of credibility, buyers could be frightened away – even if your business is perfectly reputable! Through SEO, we achieve credibility through link acquisition from highly relevant and legitimate sources. Our press release, influencer and content marketing strategies boost link solicitation to accelerate your SEO and protect you from any future search engine penalties. (Recent Google updates like Panda and Penguin changed how SEO for automotive companies works. Boss Digital has ample experience in helping websites recover and protect themselves from penalties with our strategies.)

Despite being the foundation of all SEO, technical optimisation is one of the most neglected areas of optimisation. It’s of the uppermost importance that search engines are able to find and access your website. Without pages being properly indexed, nothing else matters. Technical optimisation spans more than crawlers indexing your site. It also includes:

  • Keeping site speeds fast (especially on mobile devices)
  • Browser optimisation 
  • Mobile compatibility
  • Domain security 
  • Image compression

Once we conduct a throughout audit of your website, our SEO team will make every change necessary to improve your site and your customer’s user experience. 

For more information on SEO for automotive businesses, please email or call 01628 783973.

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