When trying to sell or buy a home, people will usually spend time researching their options online and looking at the most respected and reputable estate agents. Unless you are operating in an extremely niche property market, not featuring on the first page of results will mean people are unlikely to know about your estate agent services and you risk being unable to convert business.
Search Engine Optimisation (SEO) is the key to ensure that you are able to stand out against your competitors and also assure people of your credibility and experience by providing them with content-rich, easy-to-navigate pages that offer ample opportunity for conversions and direct contacts.
With the property market already one of the most competitive in the UK, you need to take advantage of anything that can help differentiate you, including good SEO.
If you’ve Googled key search terms recently and your business has not been top of the list, BOSS Digital are here to help.
Through our consultative service, we’ll help identify the key areas where you can improve your website and facilitate this by making changes in the front-and-back-end aspects of your website to help you raise your website traffic levels, lower your bounce rate and make your organisation as trustworthy as possible in the eyes of the search engines.
Often neglected by estate agents because they don’t understand, or more often don’t know, technical SEO helps makes your site tick.
Our team will undertake a complete review of your website, focusing on key technical aspects like site-loading time, browser suitability and cookie policies among others to ensure it is as optimised as possible.
If you have a clear focused market e.g. Business Estates for Sale, then we can also create rich snippet and Schema mark-up to help the search engines identify your unique estate agent services.
After looking at what your customer cannot see, we’ll focus on what they can see in terms of your brand. Our consultants will review your site testing:
- Performance against the key search terms
- Rankings for Short-tail Organic Traffic
- Title Tag Suitability
- Image Alt-Tag Suitability
- Appropriate Headers
- Clear, compelling, relevant URLs
Rather than just having walls of text on your landing page, BOSS Digital’s content marketing team will help you identify and explore the information your users want the most.
From video content, testimonials, technical whitepapers, industry statistics, and lightbox forms, plus much more, our expert service will ensure your brand has information and credibility at the core.
Whereas previously estate agent websites had been full of dubious backlinks to questionable, or often irrelevant content, Google updates have changed the game completely.
We’ll review your site’s internal and external links to ensure they are relevant, interesting and appropriately placed, as well garnering back-links from credible related sources to prevent you falling foul of any search engine penalties.
To communicate your estate agency’s brand effectively, you need to engage your users. BOSS Digital have a plethora of experience in creating dynamic content with appropriate and frequent calls to action to encourage conversions.
From meta-description to background image, we’ll engage your website users from day one, so when the time comes to purchase or sell their property, you’ll be the premier and only choice for UK estate agents.
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Contact us today for a free consultation by calling 01628 601713, or using the form below.