Boss Digital provides a range of bespoke services for ambitious professional service organisations, including technology companies who wish to transform their marketing. Boss Digital are experts at boosting SEO for technology companies and are sure to help any technology companies looking to make a mark on Google rankings. 

When you engage with Boss, it’s like having your own internal team of brand experts, copywriters, designers, developers, search marketing experts and data analysts, only with no overheads and a fraction of the wage bill. We take complete ownership of your digital marketing and will work on-site where required.

Rather than spending years identifying all the specialist skills required, you can hire Boss Digital immediately, and if it doesn’t work out then you can draw it to a close without any fuss.

Above all, we understand that the impact of everything we do needs to be measured in pounds and pence. This is about results.

With digital transformation become important for every industry and every business encountering it in some form, technology companies have suddenly been thrust into the limelight.

The wide plethora of products on offer and brands competing with one another to sell key services such as robotic process automation (RPA) and artificial intelligence (AI) has led to competitive search engine results and technology companies that do not undertake effective digital marketing and search engine optimisation (SEO) measures will find themselves struggling.

Not only is SEO for technology companies the best way to create credibility and identity for your brand, by encouraging your users to engage with your technology products or services, SEO also differentiates you from your competitors. Your technology company needs to mark itself out and present your product as the best solution for your market. Therefore, utilising SEO for technology companies is the way forward.

If you’re C-Suite technology company staff and you’re worried that your website is not attracting enough quality traffic, or that your pages have a high bounce rate, BOSS Digital would love to help you.

Our expert team of digital content executives and coding specialists will help you create a website that ranks effectively in your key markets and conveys trust and credibility for every search engine. Through astute front-and-back-end alterations, we’ll help you generate more traffic and enquiries in as short a time as possible. 

A robust SEO for technology companies strategy with constant technical SEO monitoring, content-rich landing pages, link acquisition strategy and regular reporting is the best way to boost your company’s website up the rankings.

One of the main reasons why technology websites fail to perform on Google, even when they have good content is a failure to address back-end issues.

  • Performance indicators such as site-loading time, mobile compatibility and browser support can have a huge knock-on effect for conversions, time on site and bounce rate.
  • When it comes to SEO for technology companies, BOSS can review your site and make changes to optimise performance where possible by reviewing these issues.
  • What’s more, we can help your technology company stand out to the search engines by implementing rich snippets and Schema mark-up code to give further clarity to your products and services.

Even if your technology product or service is essential, poor on-page optimisation will prevent your technology company from ranking highly on Google’s results pages.

Our specialist website team will review all these aspects, focusing on the key search terms you want to rank for and making adjustments to titles, headers, alt-tags, and URLs to help you get your message across as quickly and clearly as possible. It’s an essential part of SEO for technology companies as you want to ensure your products or services are presented in the best possible manner.

The best way to spread the word about your technology company’s products or services isn’t just to bombard your users with huge paragraphs of complicated text. An effective blend of multimedia content, created by our specialist digital executives will help you create informative pages that encourage engagement and also help users to understand your technology company in an easily digestible way. These types of content-rich pages also help to improve SEO for technology companies more than plain pages would. 

Our specialist digital executives use a range of content to help create these landing pages, such as:

  • Explainer videos
  • Client reviews
  • FAQs
  • Live chat
  • Technical specifications
  • Tabulated content

The devil is always in the detail when it comes to SEO for technology companies. To help you engage your user effectively, the BOSS team will review your website including:

  • Meta-description
  • Keywords
  • Copy Content

We’ll ensure that your technology company is represented in the most honest way possible and create compelling, appropriate ways to convert customers online using calls to action and enquiry forms.

Above all else, results are the most important aspect of any SEO strategy. Accurate and regular reporting is vital to ensure your technology company is seeing the benefits from your SEO and making sure areas for improvement are always addressed promptly. Boss Digital prides itself on its results-focused approach to every aspect of our work. Through regular meetings, a frequently updated dashboard with QSOs and KPIs, and weekly update emails, you’ll always be fully informed. 

For more information on developing a strong SEO for technology companies strategy, please email hello@boss-digital.co.uk  or call 01628 783973.

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or email us at hello@boss-digital.co.uk