The big idea must embody your brand’s promise while encompassing a significant proportion of your brand marketing activity. The best ideas spearhead everything from content generation and brand positioning to link solicitation (for SEO) and influencer engagement.
A big idea is something that spearheads all content activity over a period of months and even years. It’s something that your brand becomes famous for and that enables you to consistently connect with your audience.
Big ideas can be the differentiating factor that elevates your content strategy and sets your brand apart, so investing time and effort into its formulation is vital. Here are some key considerations to keep in mind:
Before you begin thinking about big ideas, you need to deeply understand your target audience’s preferences, pain points, interests, and aspirations. The big idea should be tailored to resonate with their emotions and needs to create a strong connection.
Ensure that the big idea aligns with your brand’s values, personality, and overall mission. It should reinforce your brand identity and contribute to building a consistent brand image.
Incorporate your product or service’s unique selling proposition into your big idea. Highlight what sets your brand apart from competitors and how it addresses your audience’s specific needs.
Aim to evoke emotions in your audience through the big idea. Emotional connections are powerful drivers of engagement and can leave a lasting impact on consumers.
Align the big ideas with specific marketing and business objectives. They should contribute to achieving measurable goals, such as increasing brand awareness, driving website traffic, or boosting sales.
Before fully implementing your big ideas, conduct testing and seek feedback from a select group of your target audience. This helps refine the concepts and ensures they resonate effectively with the intended audience.
Aim for a big idea that has the potential for long-term sustainability, allowing it to be the cornerstone of multiple campaigns or content initiatives over time.
Frequently Asked Questions about Big Ideas
Yes, a well-formulated big idea can be adapted to various content formats and marketing channels. It acts as a unifying thread that ties different content pieces together, maintaining a consistent brand message across platforms.
Yes, a big idea may evolve as your business or market dynamics change. While the core concept remains intact, minor adjustments can keep it relevant and effective in addressing evolving audience preferences or trends.
While aligning with current trends can add relevance, a big idea should also have an enduring quality. Strive for a balance between timely elements and a core concept that stands the test of time.
A big idea should be broad enough to appeal to various audience segments, but it can be adapted or personalised to suit different demographics, ensuring it resonates with diverse groups.
Conduct thorough market research and competitor analysis to identify gaps and opportunities. Make sure your big idea emphasises your brand’s distinct strengths and offers a fresh perspective to captivate the audience.
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