Every aspect of your brand, be it audio, text, video or visuals, should all convey the same message and this message should be treated as a long-term project in order to establish a clear identity in the longer term.
A clear brand identity will help dictate both the appearance and the style of your company’s branding and direction. Brand visuals play a crucial part in differentiating you from your competitors and should therefore be treated with the attention necessary.
There are a number of key considerations your business will need to keep in mind to ensure your brand visuals convey a cohesive and compelling story to your target audience. It’s important to test and gather feedback during the development process to ensure your brand visuals resonate with the intended audience and evoke the desired emotions and perceptions.
You should select a typeface that aligns with your brand’s personality and values. For example, a modern and sleek typeface may suit a tech company, while a more traditional and elegant typeface might be appropriate for a luxury brand. Consistency in font usage across various materials fosters brand recognition and cohesiveness.
Selecting a coherent colour palette is vital for brand visual. Choose colours that evoke the right emotions and resonate with your target audience. Colours have psychological associations, and the chosen palette should align with your brand’s identity and message.
Image guidelines are a set of rules and recommendations that are essential to maintain consistency and ensure a cohesive brand identity in your visual content. These guidelines will help design teams, content creators, and external partners understand how to use images effectively while staying aligned with your brand’s values and messaging.
The logo is the cornerstone of your brand’s visual identity. It should be a unique and memorable symbol that encapsulates the essence of the brand. When designing a logo, simplicity is often key, as it ensures easy recognition and versatility across various digital platforms. Consider creating iconography or visual elements that complement the logo and can be used as part of your brand’s visual language.
We have worked with a number of companies in both the Business to Consumer and Business to Business departments in order to revolutionise brand visuals to ensure they are appropriate to the company’s mission statement and values.
We can work with you to establish the message you want your visual to convey and suggest the best possible mediums, designs and colours in order to effectively get the message across. Once we’ve ascertained this information, we’ll develop multiple examples of potential brand visuals for you to examine, evaluate and feedback upon, before choosing which option you want to take ahead.
Frequently Asked Questions about Brand Visual
It depends on your budget and brand identity. Custom photography offers unique visuals tailored to your brand, while stock images can be cost-effective and time-efficient. If using stock images, choose those that align closely with your brand’s style and values.
Develop comprehensive brand guidelines that outline image usage, colour palette, typography, and other visual elements.
Brand visuals can evolve with your business, but changes should be strategic and well-considered. Rebranding should align with your brand’s growth, target audience, and changing market trends while maintaining some recognisable elements.
User imagery helps to humanise your brand and creates relatability. Use images that represent your target audience, showcasing diversity and inclusivity, which can lead to stronger connections and positive brand associations.
Humour and unconventional visuals can be effective if they align with your brand identity and target audience. However, ensure they don’t compromise your brand’s professionalism or contradict its core values.
No matter what sector you’re in, we believe that the fundamentals of great marketing never change
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
Contact us today for a free consultation to drive change and grow your market share.
"*" indicates required fields