Every aspect of your brand, be it audio, text, video or visuals, should all convey the same message and this message should be treated as a long-term project in order to establish a clear identity in the longer term.
A clear brand identity will help dictate both the appearance and the style of your company’s branding and direction. Brand visuals play a crucial part in differentiating you from your competitors and should therefore be treated with the attention necessary.
Consistent and well-crafted brand visuals, such as logos and colour schemes, create a memorable and distinct identity that helps customers easily recognise your brand across various digital platforms. This recognition fosters trust and loyalty, increasing the likelihood of repeat business and word-of-mouth referrals.
Thoughtful brand visuals contribute to a cohesive and visually appealing user interface, making it easier for users to navigate websites, apps, and digital content. An intuitive UX enhances engagement and encourages visitors to spend more time interacting with your brand's digital assets.
Eye-catching visual elements in digital content, such as infographics, images, and videos, capture users' attention and convey information more effectively than text alone. Engaging visual content is more likely to be shared, increasing brand visibility and reach.
Brand visuals, when consistently applied across digital marketing channels, reinforce your brand's core message and values. This consistency helps build a strong brand identity and ensures that customers receive a unified experience, irrespective of the platform they engage with.
In a crowded digital landscape, a well-defined and aesthetically appealing brand visual sets your brand apart from competitors. A unique and recognisable visual identity can influence customer choices, leading to increased market share and competitive advantage.
There are a number of key considerations your business will need to keep in mind to ensure your brand visuals convey a cohesive and compelling story to your target audience. It’s important to test and gather feedback during the development process to ensure your brand visuals resonate with the intended audience and evoke the desired emotions and perceptions.
You should select a typeface that aligns with your brand’s personality and values. For example, a modern and sleek typeface may suit a tech company, while a more traditional and elegant typeface might be appropriate for a luxury brand. Consistency in font usage across various materials fosters brand recognition and cohesiveness.
Selecting a coherent colour palette is vital for brand visual. Choose colours that evoke the right emotions and resonate with your target audience. Colours have psychological associations, and the chosen palette should align with your brand’s identity and message.
Image guidelines are a set of rules and recommendations that are essential to maintain consistency and ensure a cohesive brand identity in your visual content. These guidelines will help design teams, content creators, and external partners understand how to use images effectively while staying aligned with your brand’s values and messaging.
The logo is the cornerstone of your brand’s visual identity. It should be a unique and memorable symbol that encapsulates the essence of the brand. When designing a logo, simplicity is often key, as it ensures easy recognition and versatility across various digital platforms. Consider creating iconography or visual elements that complement the logo and can be used as part of your brand’s visual language.
We have worked with a number of companies in both the Business to Consumer and Business to Business departments in order to revolutionise brand visuals to ensure they are appropriate to the company’s mission statement and values.
We can work with you to establish the message you want your visual to convey and suggest the best possible mediums, designs and colours in order to effectively get the message across. Once we’ve ascertained this information, we’ll develop multiple examples of potential brand visuals for you to examine, evaluate and feedback upon, before choosing which option you want to take ahead.
Frequently Asked Questions about Brand Visual
It depends on your budget and brand identity. Custom photography offers unique visuals tailored to your brand, while stock images can be cost-effective and time-efficient. If using stock images, choose those that align closely with your brand’s style and values.
Develop comprehensive brand guidelines that outline image usage, colour palette, typography, and other visual elements.
Brand visuals can evolve with your business, but changes should be strategic and well-considered. Rebranding should align with your brand’s growth, target audience, and changing market trends while maintaining some recognisable elements.
User imagery helps to humanise your brand and creates relatability. Use images that represent your target audience, showcasing diversity and inclusivity, which can lead to stronger connections and positive brand associations.
Humour and unconventional visuals can be effective if they align with your brand identity and target audience. However, ensure they don’t compromise your brand’s professionalism or contradict its core values.
No matter what sector you’re in, we believe that the fundamentals of great marketing never change
From your website user experience to the user imagery within your social media, brand is every moment of every interaction with your business. Defining who you are.
Get your content right, and the channels will all but take care of themselves. It is not enough for content to be superficially on-brand, but rather it must drive the brand’s vision, no matter how ambitious.
It’s no coincidence that the best B2B marketers are endlessly curious individuals who understand the value of research. I’s where every great strategy begins.
There is no better way of capturing incredible B2B or professional service content whilst simultaneously raising awareness and growing credibility, than by engaging with the top 1% of your target market; the influencers.
From SEO to email marketing and webinars to social media, your content needs to be distributed across all the relevant channels as you develop brand into a serious digital asset. Meanwhile, a paid lead generation strategy that limits cost per acquisition (CPA) may also be required, depending on short term targets.
In order to avoid “analysis paralysis”, a small number of headline metrics at both brand and commercial levels should be agreed upon, along with the frequency of updates. We typically find that weekly mini-reports ensure constant momentum without disrupting day to day activity.
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
Contact us today for a free consultation to drive change and grow your market share.
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