In order for any company to effectively manage the distribution channels and frequency of their marketing activity, a content calendar is needed. These help to map out and establish all activity taking place on your social media channels and also record the various actions that your clients can take, upon seeing the post, image or video you are sharing.

By providing a clear framework, you can effectively engage, educate and inspire your audiences whilst selling your business in a positive light.

Furthermore, by scheduling content efficiently and effectively, you can ensure that all your social media and digital channels continue to grow and refresh at an optimum rate, meaning your followers will stay engaged and aware of the latest brand and company activity.

For consumer organisations, having a strong social media presence in the modern day and age is essential because of the rising percentages of target markets who are increasingly using digital platforms with greater frequency. However, some business-to-business companies can benefit from content calendars to ensure more professional social media channels such as LinkedIn continue to be updated. By using content calendars, marketing activity can also be tied to other calendar events such as Christmas, or alternatively to count down to the launch of a new product or service.

For example, if your company were to specialise in luxury private tours and holidays around the world then your sales patterns would be highly seasonal and the content would need to reflect that. For example, in the Spring and Summer you may have content that relates to private holidays on desert islands and tours through jungles, as well as broader lifestyle content that aligned with those pillars, while in the Autumn and Winter the content would need to reflect the buying habits of your audience at that time of year, for example with various Christmas themes, within which you may feature your private Lapland tours. By ensuring the content calendar is well thought out in advance, you can ensure you are always promoting the right message at the right time.

Before creating a content calendar, the Boss Digital team will work with you establish the target audience you wish to promote your product or service to, and then discuss the best channels and campaigns to utilise in order to communicate effectively with them. We’ll also tie this activity into longer term business goals and strategies, to avoid vanity metrics.

All of our content for our calendars is unique and every post, image or copy is designed with the utmost care and attention from our specialist design and writing team. Content calendars can be created on a monthly, or quarterly basis depending on your requirements and if necessary, they can be themed as appropriate. All visuals and content will be geared towards generating positive leads and ultimately sales for your business. Additionally, you’ll always get the chance to sign content off before it goes live and see calendar drafts, giving you the flexibility to comment and request changes where necessary. Finally, everything is always scheduled one month in advance, giving you peace of mind and assurance that your channels will continue to be populated with the latest information, news, posts and offers.

For more information on how content calendars can improve the efficiency and quality of your social media portfolio, contact


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    The first step is to perform in depth research into your business, target audience and competitors to develop a complete strategy for your brand and content, along with all paid and organic channels.

    If required, we will then use our research to propose a complete brand identity, including your brand core, product features, organisational values and visual identity.

    Before starting any content development, it’s essential that the technical foundations are in place, including domain health, site speed and mobile compatibility.

    In order to differentiate the brand we need a number of big ideas to spearhead the content activity, driven by influencer engagement. There must also be a clear content framework that defines the subject and format of content within the monthly calendar.

    once the content strategy is defined we need to be clear on the role and objective of each channel, including the search engines, email, blogging and social media sites.

    Alongside the brand strategy there should be a targeted advertising campaign focused on lead generation within an agreed CPA (Cost Per Acquisition). Common channels for a CPA campaign include PPC, remarketing and social direct response.

    We believe in rapid iteration and that requires regular analysis and reporting focused on a small number of key performance indicators, with the primary emphasis always on sales.