Competitor Analysis

By consistently conducting competitor analysis, you can keep a pulse on your industry’s digital landscape, stay ahead of market trends, and continuously refine your digital marketing strategies for better results and business growth.

The Benefits of Competitor Analysis

Competitor analysis is the process of evaluating and studying the online strategies, tactics, and performance of competitors within the same industry or market. The goal of competitor analysis is to gain insights into how rival businesses are approaching their digital marketing efforts, what channels they are utilising, how they are engaging with their target audience, and how effective their campaigns are in achieving their objectives.

Market Positioning and Differentiation

By analysing your competitors' digital marketing strategies, you can gain insights into their unique selling points, value propositions, and target audience. This knowledge helps you identify gaps in the market and develop a clear positioning that sets your brand apart from the competition.

Identifying Best Practices and Opportunities

Studying successful digital marketing campaigns of competitors allows you to identify effective tactics and strategies. By adopting and adapting these best practices to fit your own brand, you can capitalise on opportunities for growth and engagement with your audience.

Improving SEO

Through competitor analysis, you can discover keywords, content topics, and backlink sources that contribute to your competitors' organic search visibility. By leveraging this information, you can optimise your own SEO efforts and enhance your search engine rankings.

Content and Engagement Strategies

By examining your competitors' content marketing and social media efforts, you can gain inspiration for creating compelling content and engagement tactics. This analysis can help you tailor your content to better resonate with your target audience and foster stronger relationships with your followers.

Optimising Advertising Strategies

Competitor analysis can reveal valuable information about your rivals' paid advertising campaigns, including ad creatives, targeting, and messaging. This knowledge enables you to fine-tune your own digital advertising approach, allocate budgets more effectively, and improve ad performance.

Key Considerations for Competitor Analysis

Before advising on brand identity and positioning we always investigate the competition to ensure that we are not placing the brand in a spot already saturated by competitors, unless that is we have reason to believe that our client’s value proposition is so much more compelling and credible that we can easily shift customer allegiance. When analysing competitors, you always need to consider the following:

Digital Presence Assessment

Evaluate competitors’ websites, social media profiles, and mobile apps. Analyse their design, user experience, content quality, and engagement levels to discover what really what works well in your industry.

Content Strategy

Examine the types of content competitors create. Assess their blog posts, videos, infographics, and downloadable resources. This help you to tailor your content strategy and find gaps in the market to address through your own content.

Social Media Strategy

Analyse competitors’ social media platforms. Look at the frequency, timing, and engagement of their posts. Work out how you can learn from their successes and failures to refine your social media approach.

Audience Engagement

Understand how competitors interact with their audience. Review comments, reviews, and customer feedback. This insight can guide you in building stronger relationships with your own customers.

Ad Campaigns

Analyse competitors’ ad campaigns across various platforms. Identify the messaging, visuals, and targeting strategies they use to find ideas as to how you can refine your own paid advertising initiatives.

Adapt and Evolve

Remember, competitor analysis isn’t about copying others, but rather gaining insights to improve your own strategies. Adapting and evolving based on what you learn from your competitors can give you a competitive edge in the digital marketing landscape.


Frequently Asked Questions about Competitor Analysis

Regularly conduct competitor analysis, especially during major strategy updates or quarterly reviews, to stay up-to-date with your competitors’ activities.

Collect data on competitors’ website performance, SEO rankings, social media engagement, content strategy, advertising campaigns, and customer reviews.

Yes, analysing your competitors’ offerings can reveal underserved areas in the market, helping you identify potential niches to target.

While direct competitors are crucial, also consider analysing indirect competitors and disruptive startups that might impact your market share.

By studying your competitors’ customer feedback and reviews, you can learn from their strengths and weaknesses to enhance your own customer experience.

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The fundamentals of great Marketing

No matter what sector you’re in, we believe that the fundamentals of great marketing never change


From your website user experience to the user imagery within your social media, brand is every moment of every interaction with your business. Defining who you are.


Get your content right, and the channels will all but take care of themselves. It is not enough for content to be superficially on-brand, but rather it must drive the brand’s vision, no matter how ambitious.


It’s no coincidence that the best B2B marketers are endlessly curious individuals who understand the value of research. I’s where every great strategy begins.


There is no better way of capturing incredible B2B or professional service content whilst simultaneously raising awareness and growing credibility, than by engaging with the top 1% of your target market; the influencers.


From SEO to email marketing and webinars to social media, your content needs to be distributed across all the relevant channels as you develop brand into a serious digital asset. Meanwhile, a paid lead generation strategy that limits cost per acquisition (CPA) may also be required, depending on short term targets.


In order to avoid “analysis paralysis”, a small number of headline metrics at both brand and commercial levels should be agreed upon, along with the frequency of updates. We typically find that weekly mini-reports ensure constant momentum without disrupting day to day activity.

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