Key Performance Indicators are measurable values to help companies ascertain how close they are to achieving crucial business objectives and help to set short-term tasks and goals to feed into the longer-term strategy. KPIs are essential for helping to establish business’s overall performance levels and to help assess business activity over a period of time.

Rather than just being a bland, generic statement or objective, KPIs are a mode of communication in order to succinctly and clearly transmit the direction of the business and to help formulate a strategy to ensure it meets all necessary objectives.

In order to set KPIs, you have to consider:

  • What outcome you want for your business?
  • Why is this goal important to your business?
  • How you will achieve this goal?
  • Who is responsible for this?
  • How will you know you have achieved this?
  • When must this be achieved by in order for the business to be successful?

After a certain amount of time has passed, you need to be prepared to invest the time to analyse your progress towards your goal, using feedback from all parties involved and establish what the next steps are – if you need to re-evaluate your original plans, change your strategic course or continue doing what you are doing in order to positively reach the KPI. Consequently, KPIs function effectively in helping to optimise and improve team performance.

Rather than setting vague and random marketing KPIs that rely on vanity metrics, for instance achieving a certain number of social media followers, the BOSS DIGITAL team will work with you to establish clear, concise and actionable KPIs to help you achieve your business goals.

To help you create the best possible Key Performance Indicators, contact


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    The first step is to perform in depth research into your business, target audience and competitors to develop a complete strategy for your brand and content, along with all paid and organic channels.

    If required, we will then use our research to propose a complete brand identity, including your brand core, product features, organisational values and visual identity.

    Before starting any content development, it’s essential that the technical foundations are in place, including domain health, site speed and mobile compatibility.

    In order to differentiate the brand we need a number of big ideas to spearhead the content activity, driven by influencer engagement. There must also be a clear content framework that defines the subject and format of content within the monthly calendar.

    once the content strategy is defined we need to be clear on the role and objective of each channel, including the search engines, email, blogging and social media sites.

    Alongside the brand strategy there should be a targeted advertising campaign focused on lead generation within an agreed CPA (Cost Per Acquisition). Common channels for a CPA campaign include PPC, remarketing and social direct response.

    We believe in rapid iteration and that requires regular analysis and reporting focused on a small number of key performance indicators, with the primary emphasis always on sales.