What is Search Engine Optimisation

Search engine optimisation is the process of ensuring Google and the other major search engines gives your brand the exposure it deserves each time someone makes a relevant search query.

Why does this matter?

For many businesses, the search engines continue to be the single biggest driver of relevant traffic. Not only are the traffic volumes significant, but the conversion rates are often considerably higher too.

Here are some of the places our clients have been featured

Rankings we've achieved

Mobile Insurance – #1

Baby Names – #1

Hiking Holidays – #1

Cakes – #4

Industrial Flooring – #1

Pregnancy – #1

Roller Garage Doors – #1

Tea Towels – #2

Printed Tea Towels – #1

Industrial Shutters – #1

PPC Management – #1

Brochure Design – #2

Used Trucks – #1

Phone Insurance – #1

What does great SEO look like?

There was a time when SEO was just about links and landing pages. Don’t get me wrong, those two things are still essential. but ultimately all Google is trying to do is rank great content from great brands, and that means doing far more than just acquiring links.

As a business you need to truly understand where your brand is positioned in your market. Who is your target audience and what can you offer them that nobody else is able to? Then you need to create a content framework around this to ensure your content is always on-brand. Finally, you must create a channel strategy, with SEO at the centre, that ensures this content is distributed across all relevant channels, including social media, blogging, influencer marketing, reviews and email.

Only by building this holistic strategy can you ensure you are demonstrating as many brand signals to Google as possible.

Why BOSS Digital?

Over the last 6 years we have delivered hundreds of SEO campaigns to businesses across the UK, and ranked #1 for some of the biggest terms available. There are several things are clients have come to expect from us:

Results – we have held number one spots for some of the biggest terms available.

Communication – we don’t hide behind monthly reports, but instead believe in regular phone and face to face communication. Every week we do thorough performance checks across all campaigns and ensure this information gets back to the client along with relevant action.

Full digital strategy – far too many SEO agencies still treat SEO as a standalone discipline. We believe great SEO sits at the heart of a great marketing strategy, so we ensure there is a clear brand identity in place along with complete content and channel strategies.

Where are we based?

We are located in the heart of Maidenhead town centre, just a three minute walk from the train station. Maidenhead is in the Thames Valley between ReadingSloughWycombe and Henley, and easily accessible from the M40 and M4. There is parking available.

recent seo articles

CONTACT US

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SERVICES

Explore all of our services below.

The first step is to perform in depth research into your business, target audience and competitors to develop a complete strategy for your brand and content, along with all paid and organic channels.

If required, we will then use our research to propose a complete brand identity, including your brand core, product features, organisational values and visual identity.

Before starting any content development, it’s essential that the technical foundations are in place, including domain health, site speed and mobile compatibility.

In order to differentiate the brand we need a number of big ideas to spearhead the content activity, driven by influencer engagement. There must also be a clear content framework that defines the subject and format of content within the monthly calendar.

once the content strategy is defined we need to be clear on the role and objective of each channel, including the search engines, email, blogging and social media sites.

Alongside the brand strategy there should be a targeted advertising campaign focused on lead generation within an agreed CPA (Cost Per Acquisition). Common channels for a CPA campaign include PPC, remarketing and social direct response.

We believe in rapid iteration and that requires regular analysis and reporting focused on a small number of key performance indicators, with the primary emphasis always on sales.