Over the last 13 years we have delivered hundreds of SEO campaigns to businesses across the UK, and ranked #1 for some of the biggest terms available.
Search engine optimisation is the process of ensuring Google and the other major search engines gives your brand the exposure it deserves each time someone makes a relevant search query.
For many businesses, the search engines continue to be the single biggest driver of relevant traffic. Not only are the traffic volumes significant, but the conversion rates are often considerably higher too. Along with higher traffic and conversion rates, there are countless benefits of an effective SEO strategy.
There was a time when SEO was just about links and landing pages. Those two things are still essential, but ultimately, all Google is trying to do is rank great content from great brands, and that means doing far more than just acquiring links.
As a business you need to truly understand where your brand is positioned in your market. Who is your target audience and what can you offer them that nobody else is able to? Then you need to create a content framework around this to ensure your content is always on-brand. Finally, you must create a channel strategy, with SEO at the centre, that ensures this content is distributed across all relevant channels, including social media, blogging, influencer marketing, reviews and email.
Consider the following elements of SEO to form a holistic strategy that ensures you are demonstrating as many brand signals to Google as possible.
Off-page SEO includes elements your business has minimal control over – as opposed to those held within its website and which can be directly influenced.
Examples of off-page SEO include:
– Backlinks to your website – some of which could be of dubious quality
– Comments made by web users on social feeds or web forums
– Information held about your company on third-party websites
Getting to number one for the phrase ‘SEO, Reading’ is achievable by publishing strong, well-researched and optimised content.
However, responding to mentions of your brand and disavowing low quality links to your site is important if you want to achieve a healthy SEO score.
On-page SEO refers to those aspects of your website which you can control. These elements are various and might include blog content, videos, testimonials and outbound links.
Balancing off- and on-page SEO strategies is essential if you want to maintain healthy rankings in the Search Engine Results Pages (SERPs).
Technical SEO encompasses a range of tasks that might include:
– Creating an XML sitemap
– Increasing website speed
– Optimising for mobile users
– Removing duplicate content
In short, getting to number one for a key phrase like ‘SEO, Slough’ involves a level of expertise many businesses lack in-house.
Brand development begins with a solid foundation, and content forms a big part of this. Great content drives SEO success as it feeds all of the other inbound marketing channels. Great content is shared, linked to, cited and engaged with; and this tells Google that you’re a leading brand in the industry.
Increasingly Google is looking at social signals when judging the authority of a brand. Activity on LinkedIn, Facebook and Twitter amongst others will help you succeed in earning traffic through search. And as with all inbound channels there is an overlap; a social brand will not only benefit in search, but it will reap the rewards of a more loyal customer base and a higher conversion rate.
Frequently Asked Questions about our SEO Services
SEO results vary based on multiple factors, such as the competitiveness of keywords, website’s authority, and the effectiveness of the strategies used. To see the best results from SEO, it may take several weeks to months as SEO is a long term strategy. Consistency is key.
While social media platforms don’t directly influence search rankings, they can indirectly affect SEO. Engaging content on social media can drive traffic to your website, potentially leading to higher authority and more backlinks, which are positive SEO factors.
Mobile optimisation is vital for SEO. With the increasing use of mobile devices for browsing, search engines prioritise mobile-friendly websites. Having a mobile-responsive design improves user experience and can positively impact your search rankings.
UX refers to the overall experience a person has when interacting with a product, service, or website. UX design focuses on creating intuitive, enjoyable, and meaningful experiences by considering users’ needs, preferences, and behaviours throughout the design process. Positive UX is essential for good SEO.
To boost local SEO, create and optimise a Google My Business listing with accurate business information, address, and phone number. Secondly, focus on incorporating location-specific keywords in website content, meta tags, and headings, and also build local citations and consistent business listings across various online directories and platforms. Encouraging online customer reviews and engaging in local link-building activities can further enhance local SEO.
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
Contact us today for a free consultation to drive change and grow your market share.
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