SEO Services in Burnham

We first established ourselves as an SEO agency in 2010. Since that time SEO has evolved considerably, and so has Boss, which is now a full-service digital agency but one that continues to place SEO at the heart of every strategy it creates.

The Benefits of SEO

Search engine optimisation is the process of ensuring your website ranks highly in search engine results to give your brand the exposure it deserves. A well-crafted SEO strategy can be transformational for your business and has numerous benefits.

Increased Organic Traffic

SEO helps improve your website's visibility in search engine results, leading to more organic traffic from users actively searching for products, services, or information related to your business. By targeting relevant keywords and optimising your content, you can attract a steady stream of potential customers to your site.

Higher ROI

Compared to traditional advertising methods, SEO offers a higher return on investment (ROI) because it targets users who are actively interested in what you offer. Since organic search traffic is free, the ongoing cost of SEO is more cost-effective than continuous ad spending.

Enhanced User Experience

SEO involves optimising your website's structure, content, and overall performance, leading to a better user experience (UX). A user-friendly site with easy navigation, fast loading times, and valuable content will keep visitors engaged and more likely to convert into customers.

Build Credibility and Trust

Websites that appear on the first page of search results are often perceived as more credible and trustworthy by users. By ranking higher in search engines, your business gains authority and establishes itself as a reputable source within your industry.

Audience Analysis

SEO tools and analytics provide valuable data on user behaviour, search patterns, and preferences. Analysing this data allows you to understand your audience better, make informed business decisions, and optimise your marketing strategies for better results.


It begins, as with all great marketing, with a clear sense of what really matters to the audience and how you’re going to cater to that. For example, if you’re an IT company selling to professional service firms, you need to be clear on who the decision makers are and what they will be searching for within Google. Will they be hoping to find specific service information, technical details, pricing information, customer testimonials or links to related blog articles? Whatever the information is that they hope to find, you need to ensure that it is all present within the landing page and easy to navigate.

Before starting the creation of these pages, however, it’s sensible to create a map of how you envisage the site developing in the long term. What are the key landing pages that you will need to create, and what about capturing traffic higher up the funnel via the blog and resources? It can help to have an overarching content strategy and framework so that everything is aligned and on-message for the brand.

You’ll also want to consider other areas that impact your long term search performance:

Technical SEO

Technical SEO encompasses a range of tasks that might include:

– Creating an XML sitemap

– Increasing website speed

– Optimising for mobile users

– Removing duplicate content

In short, getting to number one for a key phrase like ‘SEO, Burnham’ involves a level of expertise many businesses lack in-house.


Off-page SEO includes elements your business has minimal control over – as opposed to those held within its website and which can be directly influenced.

Examples of off-page SEO include:

– Backlinks to your website – some of which could be of dubious quality

– Comments made by web users on social feeds or web forums

– Information held about your company on third-party websites

Getting to number one for the phrase ‘SEO, Reading’ is achievable by publishing strong, well-researched and optimised content.

However, responding to mentions of your brand and disavowing low quality links to your site is important if you want to achieve a healthy SEO score.


On-page SEO refers to those aspects of your website which you can control. These elements are various and might include blog content, videos, testimonials and outbound links.

Balancing off- and on-page SEO strategies is essential if you want to maintain healthy rankings in the Search Engine Results Pages (SERPs).


Great content drives SEO success as it feeds all of the other inbound marketing channels. Great content is shared, linked to, cited and engaged with; and this tells Google that you’re a leading brand in the industry.


Increasingly Google is looking at social signals when judging the authority of a brand. Activity on LinkedIn, Facebook and Twitter amongst others will help you succeed in earning traffic through search. And as with all inbound channels there is an overlap; a social brand will not only benefit in search, but it will reap the rewards of a more loyal customer base and a higher conversion rate.


While earning links is becoming less powerful for SEO, link building is still an essential part of the process as it tells Google that people recommend your content. However the source of those links must be legitimate and where a lot of other SEO companies fall down is their inability to earn these links. We focus our time on earning links that other agencies simply wouldn’t be able to get.


Crucial to the conversion process but also to SEO; engaging a user with great functionality and interesting/useful content will improve important ranking metrics. Google will favour your website if it can see that users are returning multiple times and engaging with your brand. Engagement is becoming more important as Google’s algorithm gets better at interpreting the web.


Frequently Asked Questions about our SEO Services

Local SEO is what brought you to this page. It’s the process of optimising a website to improve its visibility in local search results. The goal is to attract potential customers within a specific geographic area by targeting location-based keywords, creating accurate business listings, and optimising for local map results.

Keywords are phrases or words users enter into search engines. You should undertake extensive keyword research to ensure your SEO strategy is reaching your target audience. Choose keywords relevant to your business, products, or services, considering their search volume, competition, and relevance to your audience.

SEO is an ongoing process. Regularly updating and optimising your website ensures that you improve your rankings and keep up with algorithm changes and the competitive landscape.

SEO results vary based on factors such as keyword competitiveness and website authority. Generally, it may take several weeks to months to see significant improvements in rankings and traffic as SEO is a long-term strategy that requires consistent efforts.

Mobile optimisation is vital for SEO. With the increasing use of mobile devices for browsing, search engines prioritise mobile-friendly websites. Having a mobile-responsive design improves user experience and can positively impact your search rankings.

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