SEO Services in Reading

With over 10 years of experience helping businesses transform their digital marketing, we have the knowledge and expertise to streamline your fashion brand’s online strategy.

About Boss Digital

Perhaps you need to drive more traffic to support your ambitious growth plans? Or maybe your current strategy just isn’t achieving the rankings your site needs? Whatever your problem, let us be the solution.

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Search engine optimisation is no longer a single channel approach; at Boss Digital we use multiple channels to send the right brand signals to Google and Co. SEO can be referred to as brand development, and therefore to succeed in search we need to look at:


If you just Googled ‘SEO in Reading’ and found us it proves how powerful search marketing is. As specialists in this field, we get a genuine thrill from meeting local clients and learning about their particular challenges.

Even if you’re not local you might have types in ‘SEO in Reading’ because:

– You’re a national company with plans to expand

– A small business about to open in Berkshire

– Are looking for a broader route to market

Whatever your aims here are a few reasons to choose us as your digital marketing agency and enjoy better rankings and brand visibility.

Why are SEO algorithms important?

Search engine algorithms change all the time. That’s why it’s important to monitor high-performing content often. You might be number one for ‘SEO, Reading’ today but competitors watching your content won’t be afraid to steal your ideas to reach number one in the SERPs.

At Boss Digital we invest a lot of time into future-proofing our delivery methods so that future updates to Google’s algorithm have little to no effect on your SEO strategy.


Brand development begins with a solid foundation, and content forms a big part of this. Great content drives SEO success as it feeds all of the other inbound marketing channels. Great content is shared, linked to, cited and engaged with; and this tells Google that you’re a leading brand in the industry.


Increasingly Google is looking at social signals when judging the authority of a brand. Activity on LinkedIn, Facebook and Twitter amongst others will help you succeed in earning traffic through search. And as with all inbound channels there is an overlap; a social brand will not only benefit in search, but it will reap the rewards of a more loyal customer base and a higher conversion rate.


While earning links is becoming less powerful for SEO, link building is still an essential part of the process as it tells Google that people recommend your content. However the source of those links must be legitimate and where a lot of other SEO companies fall down is their inability to earn these links. We focus our time on earning links that other agencies simply wouldn’t be able to get.


Crucial to the conversion process but also to SEO; engaging a user with great functionality and interesting/useful content will improve important ranking metrics. Google will favour your website if it can see that users are returning multiple times and engaging with your brand. Engagement is becoming more important as Google’s algorithm gets better at interpreting the web.


Generating sales from SEO is the end goal; traffic that does not convert is not worth having! We ensure that goals are decided before starting a campaign and these goals could include non-monetary ones such as email capture or social growth. We focus a considerable amount of time on conversion rate optimisation and we report on these metrics every month.


Frequently Asked Questions about our SEO Services

  • There are two differences. The first is our emphasis on brand. The very first step we take is to ensure there is a clear brand identity and that all of our activity falls within that framework.
  • The second is our emphasis on results. We’re not talking about rankings, we’re talking about real business results, whether that’s online enquiries, telephone calls or ecommerce sales. We report on these headline metrics every single week along with our next immediate actions.

Then you should cancel, otherwise why are you with us? This is why we don’t enforce any contracts for the first 6 months as we recognise that until we are delivering a tangible ROI to your business you should be able to let us go whenever you choose.

The first couple of months will tend to focus on market research, brand strategy and website audits/edits. From that point the monthly activity will be determined by the strategy, but is likely to involve a great deal of high quality content marketing, social media and influencer marketing, both to attract quality links and to extend the reach of the brand.

You will typically hear from us two or three times a week and we like to keep most of that over the phone to ensure things move as quickly as possible. Building an awesome brand online is a substantial task and regular communication is absolutely critical.

No. Everything we do is completely ethical and transparent. There was a time when the more aggressive tactics worked, but those days are long gone. Now it only makes sense to invest in legitimate white hat tactics. They are more effective and remove the risk of future penalties.

User intent is about matching content to your audience’s wants and needs. This page is a case in point. We anticipated our customers would search for ‘SEO, Reading’ and designed a page that would address their questions.

Content development is one small part of SEO though. In truth, the topic is complex and wide-ranging and therefore requires specialist expertise to master (not to mention time and patience).

It’s those elements your business has minimal control over – as opposed to those held within its website and which can be directly influenced.

Examples of off-page SEO include:

  • Backlinks to your website – some of which could be of dubious quality
  • Comments made by web users on social feeds or web forums
  • Information held about your company on third-party websites

Getting to number one for the phrase ‘SEO, Reading’ is achievable by publishing strong, well-researched and optimised content.

However, responding to mentions of your brand and disavowing low quality links to your site is important if you want to achieve a healthy SEO score.

What is on-page SEO? It’s those aspects of your website which you can control. These elements are various and might include blog content, videos, testimonials and outbound links.

Balancing off- and on-page SEO strategies is essential if you want to maintain healthy rankings in the Search Engine Results Pages (SERPs).

It encompasses a range of tasks that might include:

  • Creating an XML sitemap
  • Increasing website speed
  • Optimising for mobile users
  • Removing duplicate content

In short, getting to number one for a key phrase like ‘SEO, Reading’ involves a level of expertise many businesses lack in-house.

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