The SEO Experts

We took on our first SEO campaign in March 2010. Now, after 7 years and hundreds of other SEO campaigns, that very same client continues to rank in the top three search queries for all of their major national terms.

Over the years SEO has changed considerably. There was a time where it was all about getting the technical bits in place and then just focusing on lead generation tactics, but those days are over.

First came the penalties targeting aggressive on-page (Panda) and off-page (penguin) tactics, and then came the increasingly sophisticated brand signals that enable Google to better determine the true strength of the brand, along with the quality of content and user experience.

This evolution has completely transformed the way we understand SEO. No longer it it a standalone discipline, but at the heart of a much broader digital strategy known as Content Marketing.

Rankings we've achieved

Mobile Insurance – #1

Baby Names – #1

Hiking Holidays – #1

Cakes – #4

Industrial Flooring – #1

Pregnancy – #1

Roller Garage Doors – #1

Tea Towels – #2

Printed Tea Towels – #1

Industrial Shutters – #1

PPC Management – #1

Brochure Design – #2

Used Trucks – #1

Phone Insurance – #1

Here are some of the places our clients have been featured

What is Content Marketing?

Content marketing is the process of creating creative content that inspires, engages and drives your audience towards performing a desired action. It begins with developing a clear identity for the brand to ensure that there is consistency throughout the tone of voice, personality and visual imagery.

The next step is to create content themes around the primary interests of your audience, to ensure that everything you promote is aligned and on-message. Finally we create a clear channel strategy targeting each channel where we know your audience to be active, which includes the search engines, all social platforms and email.

Why does it matter within SEO?

By creating this brilliantly engaging and branded content, and using it to develop an active social community, we can demonstrate to Google that this is a trusted brand and one that deserves to rank well for its priority search queries.

Come and see us!

We are based just 15 minutes from Wycombe in Maidenhead town centre. We’d love to meet you for a coffee and learn more about your SEO requirements and what you’re looking to achieve online.

recent seo articles

CONTACT US

Are you interested in our services? Contact us using one of the methods below.

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SERVICES

Explore all of our services below.

The first step is to perform in depth research into your business, target audience and competitors to develop a complete strategy for your brand and content, along with all paid and organic channels.

If required, we will then use our research to propose a complete brand identity, including your brand core, product features, organisational values and visual identity.

Before starting any content development, it’s essential that the technical foundations are in place, including domain health, site speed and mobile compatibility.

In order to differentiate the brand we need a number of big ideas to spearhead the content activity, driven by influencer engagement. There must also be a clear content framework that defines the subject and format of content within the monthly calendar.

once the content strategy is defined we need to be clear on the role and objective of each channel, including the search engines, email, blogging and social media sites.

Alongside the brand strategy there should be a targeted advertising campaign focused on lead generation within an agreed CPA (Cost Per Acquisition). Common channels for a CPA campaign include PPC, remarketing and social direct response.

We believe in rapid iteration and that requires regular analysis and reporting focused on a small number of key performance indicators, with the primary emphasis always on sales.