Technical SEO

SEO has changed enormously in recent years, but the fundamentals of solid technical optimisation are as important as ever. This is one of our first steps as it ensures the content we then publish on the website is able to achieve the maximum possible reach.

 

These are some of the steps we take within the initial technical SEO audit:

  • Installing/reviewing search console for crawl errors, index status, use of rich snippets, instances of robots.txt and any warning messages for violation of Google’s terms of service.
  • Complete on-page review, including title tags, alt tags, headers and URL’s
  • Use of secure https extension
  • Instances of duplicate content and requirement for rel=canonical tags
  • Backlink profiles, in particular links from spammy sites or aggressive keyword text
  • Site speed

 

Following the audit we will either make the required changes ourselves or provide a series of instructions to your developer.