Value Proposition and Credibility

Once we are clear on your complete brand identity we can articulate that via a clear and concise statement that encapsulates your emotional, self expressive and functional benefits. Just like your organisational values, this is something that every member of your company must know and understand.


A compelling value proposition is one thing, but we need to have the credibility to support it, so where is this going to come from? Will it be through review integration? Will it be achieved by social proofing via a large Facebook community? Will we have detailed case studies on the website? Can we engage with ambassadors that reinforce the brand’s credentials?


Other important elements of our brand development process include:

  • Brand promise
  • Brand personality
  • Organisational values
  • Visual identity
  • Brand as product
  • Brand positioning