Boss Digital provides a range of bespoke services for ambitious automotive companies that want to get the most out of their marketing. For businesses that want high-quality content promoted to the most relevant audience, BOSS Digital’s social media for automotive companies service is perfect for you.

When you engage with Boss, it’s like having your own internal team of brand experts, copywriters, designers, developers, search marketing experts and data analysts. Only with no overheads and a fraction of the wage bill. We take complete ownership of your digital marketing and its results. 

Above all, we understand that the impact of everything we do needs to be measured in pounds and pence. This is about results. Enquire today for more information.

In an increasingly digital landscape, your customers are searching for their next automotive purchase online instead of in person. The days of expansive showrooms aren’t completely over, but your automotive company’s online presence is just as (if not more) important. The power of social media for automotive companies can’t be overstated. A strong social following builds your brand’s image, provides credibility towards your business, attracts potential customers and creates a sense of community.

Before any content is actually uploaded, social media for automotive companies should always begin with a strong brand identity. Most dealerships, converters or part dealers take glossy photos of their products and post them on social media without any strategy. With no strategy in place, these automotive businesses will struggle to differentiate themselves from a sea of companies with an identical social presence. 

In order to stand out from the competition, social media for automotive companies needs to be thoughtful and strategic. Every post should be designed to inspire trust in your audience and show the quality of your products. Low-quality content, shoddy visuals or poor explanations will only serve to dissuade potential customers.

It’s important to spend time researching how your competitors behave on social media and what kind of content they make so you can do the opposite. Positioning your brand with unique visuals, tone of voice and distinctive brand identity is imperative to creating great social content.

Now that you’ve got a solid understanding of your brand’s identity, it’s time to start creating your content. A strong, clear content framework should be established to guide all content creation. This is especially important with social media for automotive companies as it’s vital that every post is reinforcing the quality of your products.

Some things to consider when planning your content are:

Subject – What does your automotive company want to say? Want to promote? Why would your audience/customers care about that specific topic?

Format – What medium are you going to use to encapsulate that topic? Will you use video, photography, an infographic? Is the imagery in line with your brand image?

Objective – What do you want your audience to do after seeing your content? What will you motivate them towards?

Channel – What social media platform will your content be posted to? Is it appropriate/optimised for that platform?

Although it may be disheartening to hear, social media for automotive companies is rendered completely useless if your content is not shared on the right platform. Without the right platform, it won’t reach the appropriate audience, and your objectives won’t be reached. You wouldn’t share an expensive Bentley conversion to a budget student group and expect to see results. 

Organic reach (people that naturally come across your content) isn’t a viable option for automotive companies to use anymore. As a result, any social media for automotive companies needs a strict media plan to ensure the content you’ve put so much effort into is shared onto the optimal platforms to achieve the best results.

There’s an acronym in digital marketing that is especially important with social media for automotive companies: CODE. Create once, distribute everywhere. It can be a time-consuming endeavour to create high-quality videos, photos, copy and more. That’s why it’s so important to spread your content as far as it can go. Cut your videos into smaller segments and distribute them across all video-friendly platforms like YouTube, Facebook and TikTok. Combine all your visual and written content to create an informative downloadable to capture your audience’s interest. Consider hosting an off-line event and using the content to create exciting assets. 

No matter what avenue you choose, you should always be trying to make the absolute best of your content.

Above all else, results are the most important aspect of any social media campaign. You need to be reassured that your investment in your brand’s marketing is paying off. Boss Digital prides itself on its results-focused approach to every aspect of our work. Through regular meetings, a frequently updated dashboard with QSOs and KPIs, and weekly update emails, you’ll always be fully informed. 

For more information on developing a digital strategy for automobile businesses, please email hello@boss-digital.co.uk  or call 01628 783973.

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