With over 10 years of experience helping businesses transform their digital marketing, we have the knowledge and expertise to streamline your construction company’s social media strategy.
Construction companies are constantly in search of new leads and their next big project. There’s no better way to spread brand awareness and improve your business’ credibility than social media. Social media is an often overlooked channel in the construction industry, but in a crowd of competitors that seem interchangeable, social media provides an exciting opportunity to differentiate your brand and cut through the clutter.
Social media marketing is an excellent way to increase brand awareness and promote content. By creating and sharing valuable and engaging content, such as project updates, industry insights, and expert advice, you can establish your brand as a thought leader in the industry.
By promoting your content and services through social media, you can capture the attention of potential leads and drive them to take action. This can include directing them to a landing page, encouraging them to contact you for more information, or even capturing leads directly through lead generation forms on platforms like Facebook and LinkedIn.
Social media is a great way to grow your email list and expand your reach to a captive audience. By offering valuable content and incentives, such as exclusive guides, industry reports, or access to webinars or events, you can encourage followers to join your email list. Once you have their email addresses, you can nurture these leads through targeted email marketing campaigns, providing them with valuable information, updates, and special offers.
Your company can use social media to showcase their portfolio of completed projects, highlighting craftsmanship and expertise. Visual platforms like Instagram and Facebook allow you to share high-quality images and videos, giving potential clients a glimpse into your capabilities and style.
Establishing credibility is crucial for construction companies, and social media can play a significant role in building trust with potential clients. Showcasing completed projects, sharing testimonials, and providing valuable industry insights will demonstrate your expertise and professionalism, fostering trust among your audience.
Social media platforms offer opportunities for your company to network and collaborate with industry professionals, suppliers, and influencers. Building connections with other businesses and industry leaders can lead to strategic partnerships, joint ventures, and increased exposure within the construction community.
The Boss Digital social media strategy is a bespoke solution to help your business optimise all its social media channels. Our dedicated team of digital marketing specialists work closely with you to target the most effective platforms. With a strong strategy in place, we provide quality, engaging content with detailed content calendars to build brand awareness, identity and credibility across every channel. We’re experts at transforming client’s channels into thriving communities with tonnes of organic engagement.
The digital landscape can seem like an insurmountable beast at times. With so many platforms to choose from, how do you decide where to target your content? Luckily, we’ve got a breakdown of some of the best social media for construction companies.
– Facebook is a hub for any business that wants to leave its mark on the digital world. Building a Facebook presence is likely to be the first step for any construction company. With specialised advertising platforms and the ability to post a wide range of multimedia content including videos, images, links, blogs and live streams, you can be assured that your construction page can still resonate with a wider audience.
– Instagram is the ultimate visual-based platform for businesses that want to flex their aesthetic flare. What’s more, it’s easy to build up strong connections with your followers on Instagram and encourage them to engage in your content – whether it’s displaying finished projects, customer success stories or more light-hearted content. It’s a unique option on social media for construction companies as a result.
– Twitter is a great way to start conversations with short, insightful snippets of content. Have any strong thoughts on construction trends? Well, Twitter is the place to voice them. It’s a great way to build a community of like-minded users that respond to your content. A well-timed tweet that hits onto trends and gets picked up by a trending hashtag is a great way to boost your presence and build a following.
You’ve most likely heard of influencer marketing in a B2C space with discount codes and free products to sample. Well, influencer marketing is just as impactful in a B2B space. Using influencers can lend a huge amount of credibility to your brand and expand your reach to a whole new audience of potential leads. Influencer marketing also includes collaboration with charities that you feel are important to your business’ core values and industry. Boss can make the connections between you and the right influencers to help boost your business, regardless of size or stature, that can help give your social media for construction companies strategy all the extra credibility it needs.
Whilst direct response campaigns are available on almost every social media platform, they’re most effective on LinkedIn or Facebook. We target these platforms with an emphasis to capture your core audience’s interest and encourage them to engage with content-rich landing pages on your website. This method provides access to a large number of qualified marketing leads at a comparatively lower cost compared to other channels. Direct response campaigns are a fantastic way for social media for construction companies to develop a high return on investment.
Over everything else, the most important factor of your social media marketing is the results. When you’re investing profits into your brand’s digital marketing, you need to be reassured that every penny you’ve put in is worth it. At Boss Digital, we pride ourselves on our results-oriented focus on every part of our work. With weekly meetings, weekly update emails, a frequently updated dashboard with QSOs and KPIs, you’ll always be in the loop and fully informed.
Frequently Asked Questions about Social Media for Construction Companies
Social media platforms allow you to target specific demographics, interests, and locations through advanced advertising features. By using targeted advertising, you can reach your desired audience and generate leads.
Construction companies can benefit from a mix of content types, including project updates, behind-the-scenes footage, before-and-after images, industry insights, expert advice, client testimonials, and employee spotlights. Visual content like photos and videos showcasing completed projects can be particularly impactful in attracting clients.
While it’s important to have a strong presence on social media, your company doesn’t need to be active on every platform. We recommended you focus on platforms that align with your target audience and business goals. Facebook, Instagram, and LinkedIn are commonly used platforms in the construction industry, but it’s essential to analyse your target audience and their preferred platforms to determine what platforms you should prioritise.
You can engage with your followers by responding to comments and messages, asking questions, running polls or surveys, featuring user-generated content, and organising contests or giveaways. By actively participating in conversations and showing genuine interest in your audience, you will foster stronger connections and create an online community for your business.
You can track key metrics such as engagement rates, reach and impressions, website traffic from social media, lead conversions, and follower growth. Using analytics tools provided by social media platforms or using third-party social media management tools is essential in order to assess the impact of your social media marketing efforts.
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