Boss Digital provides a range of bespoke services for ambitious professional service organisations, including estate agents who want to take a fresh approach to their digital marketing. Social media for estate agents is a great way to reach a wide audience and engage them in your brand identity, encouraging them to be loyal to you when they need estate agents services.

When you engage with Boss, it’s like having your own internal team of brand experts, copy writers, designers, developers, search marketing experts and data analysts, only with no overheads and a fraction the wage bill. We take complete ownership of your digital marketing and will work on-site where required.

Rather than spending years identifying all the specialist skills required, you can hire Boss Digital immediately, and if it doesn’t work out then you can draw it to a close without any fuss.

Above all, we understand that the impact everything we do needs to be measured in pounds and pence. This is about results.

Estate agent firms need to be able to engage with a wide audience and social media is the best way to create a strong brand identity. The most compelling channels and content pitched at the right level through the appropriate social media platform can be the most invaluable resource for estate agents when it comes to getting enquiries and closing deals.

But social media for estate agents needs to be diverse in order to build a strong presence on the relevant platforms. The wrong tone of content can appear gimmicky and annoying, whilst the wrong frequency of content can lead to your audience just switching off completely.

 

The BOSS Digital social media for estate agents strategy is designed specifically to help estate agencies maximise their reach and engagement for social media. Our specialist staff will help you select the best platforms for your estate agents to feature on and suggest and create quality visuals and sharp written copy to help your audience connect with your brand’s personality. Our social media for estate agents’ option is perfect for creating brand credibility and helping steer people towards your services.

Facebook:

Every single estate agent, or estate agency will have some presence on Facebook and in most cases, social media for estate agents starts with a strong Facebook presence. Despite the network entering a maturity stage as growth begins to slow down, it still attracts millions of user daily across the world and is popular because of the broad range of content available on the platform. Facebook’s advertising platform is also the most sophisticated, leaving you free to target the audiences that you think are most likely to need your estate agent services in the near future.

Instagram:

As so many property decisions are made on the visual appearance of the inside and outsides of houses, it is no surprise that a good Instagram account should be important when it comes to social media for estate agents. Whether it is advertising the outside of properties you are selling or letting, sharing relevant content about what to look for when buying properties or just showcasing eye-catching local photos, it’s a great alternative option for estate agents that want to be more creative.

Twitter:

Probably considered the least formal of these platforms, Twitter is great for direct engagement both with your audience and the wider media. By taking part in wider discussions, you can raise your brand’s credibility and visibility worldwide, whilst the direct messenger options on Twitter give your estate agent company ample opportunity to provide the best possible customer service by being able to instantly respond to customer enquiries, complaints or questions.

The most important thing to remember when planning social media for estate agents is getting the content right for the audience and platform you are using. Complex detailed notes and guidance on housing laws might be great for an engaged Facebook audience, but no one wants to see that on Instagram – they want to see inspiring and exciting images that will encourage them to buy or rent one of your properties. In order to ensure you get the right balance, the BOSS package includes the ability to discuss and tune your content with our experts to help you reach the widest possible and most relevant audience.

Although some estate agents might cringe at the idea of having an ‘influencer’ related to their brand – after all, it’s hard to find someone with such a specific passion for real estate who doesn’t already work in it!- and reject the notion, the modern influencer can be a very different idea. Having an evangelist who can explain the benefits of doing your own home, a DIY expert who can help you transform a living room or something else quirky can add massive value for your brand. Equally, you can look at creating an online community full of like-minded people ready to engage with your staff and discuss relevant topics and ideas. BOSS’S social media for estate agents can include influencer marketing and we’ll be happy to sit down and discuss this with you.

Estate agents always measure everything in pounds and pence and with tight profit margins, it’s now more important than ever for estate agents to be able to prove their return on investment is sound. Previously social media for estate agents had been unable to justify huge outlays due to the inability to attribute revenue to this, but BOSS Digital work with companies to ensure that they can understand the value they are taking from their social media activity.

For estate agents, it’s important to be able to track customer journeys and pinpoint when customers become likely to convert, or drop off completely. BOSS Digital’s social media for estate agents service includes full conversion tracking to help you analyse what content is resonating with your audiences so you can plan your future posts accordingly for maximum engagement.

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