Boss Digital provides a range of bespoke services for ambitious professional service organisations, including technology companies who wish to transform their marketing. Social Media for technology companies is often a popular choice, as BOSS can help to define a strong core audience and help you totally engage them in your brand.

When you engage with Boss, it’s like having your own internal team of brand experts, copy writers, designers, developers, search marketing experts and data analysts, only with no overheads and a fraction the wage bill. We take complete ownership of your digital marketing and will work on-site where required.

Rather than spending years identifying all the specialist skills required, you can hire Boss Digital immediately, and if it doesn’t work out then you can draw it to a close without any fuss.

Above all, we understand that the impact everything we do needs to be measured in pounds and pence. This is about results.

When used effectively, social media for technology companies can quickly create strong brand identities. Whether it is teasing their new products, cultivating a strong brand culture or engaging with customers, it’s important to use the most effective and compelling channels and content.

An engaging strategy on social media for technology firms can be a massive unique selling point, but you need to pick the right platforms and right content in order to generate genuine engagement. Technology companies can usually benefit from a wide range of different platforms to build a strong social media presence.

 

Like every other aspect of our services, the BOSS Digital social media for technology package is tailored specifically to help your brand get the most out of social media. Our team will work to select the best platforms for your technology company and help you create compelling visual and written content to connect with your audiences, grow the credibility of your brand and help your technology company make sales.

Facebook:

If you want to create hype around your new product or service, Facebook is a very sensible place for technology firms to start. Although it’s not quite growing at the same rate as it used to, it still has a significant, broad and dedicated user base that you can create compelling content for. What’s more, their dedicated advertising platform can help you create the right technology content geared for specific audiences and pitched in the right way to ensure that people can engage with your technology company, no matter where they are. Social media for technology companies always starts here.

Twitter:

A great choice for technology firms to spread the word and engage with wider audiences such as the media or business experts, Twitter is a mainstay for most technology firms. By capturing people’s attention using appropriate, industry-specific hashtags and joining in related business conversions, you can quickly generate a committed following that engage and share your technology insight.

LinkedIn:

Although technology firms might not immediately think of LinkedIn for their early social media strategy, it’s massively important for developing business to business and business to consumer relationships. What’s more, the professional platform can help you engage directly with industry experts and reap the benefits of their expertise, through shared whitepapers, webinars, video content and more. Long term plans involving social media for technology companies should include LinkedIn as a key channel.

Whatever platforms you choose to use for your technology company, it’s crucial that you understand the audience you are speaking to and create content to match this. Technical specifications and industry jargon have no place on Twitter, in the same way light-hearted content, or visual materials is less likely to have an impact on LinkedIn. As part of our service, the BOSS team can discuss the best content and platforms to reach your audience and implement the necessary strategies to maximise the value of social media for technology companies.

The idea of having an endorsement might conjure up horrific flashbacks of bizarre and asinine celebrity approvals from the early 21st century, but technology firms can instead benefit in different ways by having a less traditional influencer. Whether they are a prominent evangelist, or spokesperson for a success story, a judiciously-selected influencer can create massive credibility and character for your technology company and can help you create a strong brand identity, which can be huge for the long term development and direction of the business operations and social media for technology companies.

Whether you are a start-up innovator, or an established technology company, it can be hard to convince yourself to commit enough budget to developing your social media channels, especially as the value may not be immediately realised and this can cause companies to be cautious. This attitude can be problematic in the longer term, so the BOSS Digital team have a number of options we offer to dissuade you from this mentality when exploring social media for technology companies.

Direct response campaigns can be conducted over most social media platforms, but are most effective using LinkedIn’s InMail feature. By creating an effective advert and sending it out to a well-targeted audience, you can quickly collect a number of qualified marketing leads and also steer traffic towards key landing pages for a very small cost compared to other platforms, like Google Advertising.

If you are a technology company, you want to be able to track your entire customer journey and see where leads do and don’t convert and why. BOSS Digital’s social media services include full conversion tracking reporting to help you analyse what content is working best to help spearhead your social media strategy for the future.

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