With over 10 years of experience helping businesses transform their digital marketing, we have the knowledge and expertise to streamline your technology company’s social media strategy.
An engaging strategy on social media for technology firms can be a massive unique selling point, but you need to pick the right platforms and right content in order to generate genuine engagement. Technology companies can usually benefit from a wide range of different platforms to build a strong social media presence.
Social media marketing helps tech companies increase brand awareness by reaching a broader audience and engaging with potential customers through various social platforms, creating visibility and recognition for your brand.
Through social media, you can directly interact with clients, responding to enquiries, feedback, and comments, fostering meaningful relationships, and building trust with your audience.
By sharing valuable and insightful content, your tech companies can position themselves as thought leaders in the industry, establishing credibility and authority among followers and peers.
Social media marketing enables your company to showcase their products and services, highlighting features, benefits, and use cases, driving interest and engagement from potential customers.
Tech companies can generate leads through social media by running targeted ad campaigns, encouraging sign-ups for webinars or newsletters, and using engaging content to attract potential customers.
Social media platforms provide a convenient channel for tech companies to offer customer support, addressing queries, resolving issues, and providing timely assistance, enhancing overall customer satisfaction and loyalty.
Like every other aspect of our services, the Boss Digital social media package is tailored specifically to help your brand get the most out of social media. Our team will work to select the best platforms for your technology company and help you create compelling visual and written content to connect with your audiences, grow the credibility of your brand and help your technology company make sales.
– Facebook – is a very sensible place for technology firms to start. Although it’s not quite growing at the same rate as it used to, it still has a significant user base. What’s more, their dedicated advertising platform can help you create the right content geared for specific audiences to ensure that people can engage with your technology company.
– Twitter – is a mainstay for most technology firms. By capturing people’s attention using appropriate, industry-specific hashtags and joining in related business conversions, you can quickly generate a committed following that engage and share your technology insight.
– LinkedIn – is massively important for developing business to business and business to consumer relationships. What’s more, the professional platform can help you engage directly with industry experts and reap the benefits of their expertise, through shared whitepapers, webinars, video content and more.
Whatever platforms you choose to use for your technology company, it’s crucial that you understand the audience you are speaking to and create content to match this. Technical specifications and industry jargon have no place on Twitter, in the same way light-hearted content, or visual materials is less likely to have an impact on LinkedIn. As part of our service, the Boss team can discuss the best content and platforms to reach your audience and implement the necessary strategies to maximise the value of social media for technology companies.
The idea of having an endorsement might conjure up horrific flashbacks of bizarre and asinine celebrity approvals from the early 21st century, but technology firms can instead benefit in different ways by having a less traditional influencer. Whether they are a prominent evangelist, or spokesperson for a success story, a judiciously-selected influencer can create massive credibility and character for your technology company. This helps to foster a strong brand identity, which can be huge for the long term development and direction of the business operations and social media for technology companies.
Whether you are a start-up innovator, or an established technology company, it can be hard to convince yourself to commit enough budget to developing your social media channels, especially as the value may not be immediately realised and this can cause companies to be cautious. This attitude can be problematic in the longer term, so the Boss Digital team have a number of options we offer to dissuade you from this mentality when exploring social media for technology companies.
Direct response campaigns can be conducted over most social media platforms, but are most effective using LinkedIn’s InMail feature. By creating an effective advert and sending it out to a well-targeted audience, you can quickly collect a number of qualified marketing leads and also steer traffic towards key landing pages for a very small cost compared to other platforms, like Google Advertising.
If you are a technology company, you want to be able to track your entire customer journey and see where leads do and don’t convert and why. BOSS Digital’s social media services include full conversion tracking reporting to help you analyse what content is working best to help spearhead your social media strategy for the future.
Frequently Asked Questions about Social Media for Technology Companies
Consistency is key. The number of posts will be dependent on the platform and your audience, but 3-5 posts per week is a guideline to maintain audience engagement, but avoid overwhelming them. A balance of informative, entertaining, and promotional content works well.
Use social media analytics tools to track key metrics like engagement, reach, click-through rates, and conversion rates. You should analyse the data regularly to understand what strategies are effective.
Both organic reach and paid advertising have their benefits. A combination of both strategies can help tech companies reach a wider audience, increase brand visibility, and achieve specific marketing objectives.
Use social media to create buzz and excitement around product launches and events. Share teasers, behind-the-scenes content, and event updates to engage your audience and increase attendance.
Engage with your audience by responding to comments, asking questions, running contests, and sharing user-generated content. Encourage discussions and foster a community atmosphere.
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
Contact us today for a free consultation to drive change and grow your market share.
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