Boss Digital is a leading digital marketing agency with over 10 years of experience helping accounting firms and other professional service organisations to grow their online presence and drive leads.

At Boss, we aren’t afraid of thinking big – in fact, we encourage it. We believe to achieve outstanding things, you have to go above and beyond, and our dedicated team of marketing experts can help your firm to do just that. The best part? You’ll have no overheads and pay a fraction of the wage bill. 

To discover more about how we can help your accounting firm grow, contact us today for more information.

In recent years, the use of social media marketing for accounting firms has grown exponentially – and there’s a reason for this. A powerful tool for raising awareness, generating leads and building relationships with new and existing clients, social media is a tool your firm cannot afford to overlook. 

With over 4.2 billion active users worldwide, if you want to extend your reach and get your accounting firm noticed, social media is the channel for you. And with 73% of marketers agreeing social media marketing has been effective for their business, why not give it a try yourself? Get in touch to arrange your free consultation.

When it comes to social media marketing for accounting firms, a big consideration is deciding which social media platforms to focus on; this will depend on your goals and target audience. 

Some of the key platforms include:

  • LinkedIn: with 55% of decision-makers using LinkedIn content to determine which companies to work with, this is the perfect platform for your accounting firm to prioritise. A fantastic way to connect and build relationships with prospects whilst raising awareness of your brand, it’s no surprise that 80% of B2B social media leads are obtained through LinkedIn.
  • Facebook: the largest social network of all, Facebook is a suitable platform for every business, no matter the industry. With that being said, the financial services sector is one of the leading industries on the network, so despite a shifting demographic, there is certainly a space for your accounting firm on Facebook. 
  • Twitter: whilst the use of Twitter is declining, it is still favoured by many B2B marketers, ranking in a close second behind LinkedIn. The fast-paced network is a great way to engage with your target audience, gain invaluable industry insights and build your brand reputation. 
  • Instagram: traditionally dubbed a B2C network, Instagram is quickly becoming a favourite for marketers across all industries. Whether you are looking to increase your reach, generate leads or drive traffic to your website, when used correctly, Instagram can do all of this (and more). 
  • YouTube: as video marketing becomes increasingly popular, more and more businesses are now realising the power of YouTube. From extending your reach and boosting your visibility in the search results pages to building your brand and engaging new prospects, YouTube is growing, and with the help of this platform, your accounting firm could be too. 

At Boss Digital, we have a relentless focus on results, measuring everything we do in pounds and pence. So, we know a thing or two about KPIs. As with most aspects of business, to truly understand the impact of social media marketing for accounting firms, you must ensure you understand which metrics you should be monitoring and what the results mean for your firm.

The metrics you monitor will all depend on your goals. Some of the key ones include: 

  • Engagement rates
  • Reach
  • Click-through rate (CTR)
  • Referrals
  • Conversions
  • Share of voice

To discover how we can helping your accounting firm grow using social media marketing, email us at hello@boss-digital.co.uk or call 01628 783973.

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    or email us at hello@boss-digital.co.uk