SOCIAL MEDIA MARKETING FOR ACCOUNTING FIRMS

CONTACT US

In recent years, the use of social media marketing for accounting firms has grown exponentially – and there’s a reason for this. A powerful tool for raising awareness, generating leads and building relationships with new and existing clients, social media is a tool your firm cannot afford to overlook. 

With over 4.2 billion active users worldwide, if you want to extend your reach and get your accounting firm noticed, social media is the channel for you. And with 73% of marketers agreeing social media marketing has been effective for their business, why not give it a try yourself? Get in touch to arrange your free consultation.

When it comes to social media marketing for accounting firms, a big consideration is deciding which social media platforms to focus on; this will depend on your goals and target audience. 

Some of the key platforms include:

• LinkedIn: with 55% of decision-makers using LinkedIn content to determine which companies to work with, this is the perfect platform for your accounting firm to prioritise. A fantastic way to connect and build relationships with prospects whilst raising awareness of your brand, it’s no surprise that 80% of B2B social media leads are obtained through LinkedIn.
• Facebook: the largest social network of all, Facebook is a suitable platform for every business, no matter the industry. With that being said, the financial services sector is one of the leading industries on the network, so despite a shifting demographic, there is certainly a space for your accounting firm on Facebook. 
• Twitter: whilst the use of Twitter is declining, it is still favoured by many B2B marketers, ranking in a close second behind LinkedIn. The fast-paced network is a great way to engage with your target audience, gain invaluable industry insights and build your brand reputation. 
• Instagram: traditionally dubbed a B2C network, Instagram is quickly becoming a favourite for marketers across all industries. Whether you are looking to increase your reach, generate leads or drive traffic to your website, when used correctly, Instagram can do all of this (and more). 
• YouTube: as video marketing becomes increasingly popular, more and more businesses are now realising the power of YouTube. From extending your reach and boosting your visibility in the search results pages to building your brand and engaging new prospects, YouTube is growing, and with the help of this platform, your accounting firm could be too. 

Whilst organic social media marketing for accounting firms can drive some outstanding results, there may be some occasions where you need that little extra push – this is where paid social media marketing comes in. 

Paid social media marketing is essentially advertising, and as the name suggests, brands pay a fee to have their content promoted to specific audiences relevant to their business. Whilst organic social media marketing can take weeks (or even months) to build momentum, paid social media posts will bring results in an instant, offering that extra boost that simply cannot be matched by organic posts.

Paid social media content can come in many forms, including anything from videos to images. You also have the ability to choose whether to boost your organic posts or create unique content specifically for advertisements. 

Each platform offers a range of different ad targeting options and types; what you choose will be dependent on your goals. Some of the top reasons brands opt to use paid social media marketing include:

• Raise brand awareness 
• Extend reach across new and existing audiences
• Promote specific content, events, etc. 
• Generate new leads
• Drive conversions