Monetizing Channels: Why We’re Going to Start Seeing Ads on WhatsApp

We didn’t see it far coming. Facebook owned WhatsApp has 1.3 billion users worldwide – that’s six hundred million more than Instagram. Analyst estimates for Instagram’s revenue in 2017 average nearly $4 billion; Clearly whatever Mark Zuckerberg has been able to get his hands on, he has been able to monetize it.