A brand refresh checklist for B2B organisations – what’s your score?
Unlike wine, which matures with age, brands must adapt over time to remain relevant and appealing. This can be a daunting task for business owners who often don’t know where to start. That’s why creating a brand refresh tick list is so important. Right now, hand on heart, could you explain: Whether your branding needs […]
In Need Of A Brand Refresh? 4 Signs Your B2B Branding Needs Updating
For some B2B businesses, the term ‘brand’ means nothing more than a logo and tagline – this could not be further from the truth. Your brand is what sets your organisation apart from the rest. It tells your customers who you are, what you do and why you do it (or at least it should). […]
“Do Not Listen To The Bloke Down The Pub” & 5 Other Steps To Becoming A World Class Customer
Transcript Tomorrow I’ll be visiting a customer we’ve worked with for nearly 10 years. In that time his business has gone from start-up to market leader and we’re now experimenting with a variety of new product lines. It’s the dream agency-client relationship and I’d love to say that the success has happened all because […]
Three Manifestations Of Your Brand You’ve Probably Never Considered
Transcript Ask 10 brand experts how they approach brand development and you’ll get 10 different answers. In fact ask those same experts the question again a week later, and they’ll likely give you 10 new answers. And so I’ve always been drawn to the David Aaker school of brand, which helpfully breaks it down […]
