The rise of specialist copywriters in 2022 and why B2B organisations should hire one

Content is King typed on retro typewriter

Lean across your desk and ask the person next to you what a copywriter does. Their response will, at best, be vague. Something like: ‘they write words for ads and TV – and…stuff.’ Either that or they’ll shrug their shoulders because copywriting is a niche occupation. But if copywriting is a narrow occupation why single […]

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