The Perfect Partnership: 5 Tips to Level Up your Law Firm’s Influencer Marketing Campaigns
What can your law firm do to maximise the effectiveness of your influencer marketing campaigns? These tips will help to ensure your investment is worthwhile. If your law firm is just getting started with influencer marketing, we recommend checking out our ultimate guide or ‘getting started’ blog first. But if you’re ready to take your […]
5 B2B Marketing Trends To Prepare For In 2023
With 2023 less than three months away, professionals across the business-to-business market are beginning to brush up on their knowledge and prepare for a whole new wave of trends. As a B2B marketer, you will likely be keen to get an insight into new marketing trends likely to emerge in 2023 and unlock tips to […]
In Need Of A Brand Refresh? 4 Signs Your B2B Branding Needs Updating
For some B2B businesses, the term ‘brand’ means nothing more than a logo and tagline – this could not be further from the truth. Your brand is what sets your organisation apart from the rest. It tells your customers who you are, what you do and why you do it (or at least it should). […]
Targeting Everyone And Their Dog: Mistakes To Avoid With Social Media Marketing
Social Media is a world of opportunity. It’s one of the most simple and effective methods to expose your brand to new audiences. Every marketer hopes to get as many eyeballs on their product as possible, and in doing so, it’s not unusual to make a few mistakes along the way. Social media can be […]
3 Ideas To Help Your B2B Business Share A Gift That Keeps On Giving This Christmas
It’s the most wonderful time of the year. A chance to show your appreciation to your clients and give back to those who keep your business going. But for many B2B organisations, this is not the case. They get caught up and give little or no thought to the people that matter most to their […]
One Backlink To Rule Them All: Determining The Value Of Backlinking
It’s pretty well established that backlinking is one of the most fundamental parts of your SEO. Getting boosted up those Google rankings can be determined by so many moving variables, some with minor significance and some with pretty major significance. Backlinking definitely ends up on the major end of that scale. It’s not to say […]
The Simplest Piece Of Advice I’ve Ever Had From The Best Marketer I’ve Ever Known
Transcript Great advice rarely sounds that remarkable when you first hear it. But somehow it stays with you. Recently I was chatting with a friend. He’s been one of the UK’s leading tech entrepreneurs since his early 20s with a number of outrageously high-growth businesses and somehow just manages to do it over and […]
Nailing the 96%
Transcript Recently a business owner asked about the importance of logos for a company like his. He recognised the value for large consumer brands like Apple or Nike, but what about SMEs? Or companies in B2B? My answer was probably not what he expected. You see most people are aware that the logo is […]
3 Contradictions In Marketing That Aren’t Contradictions At All
Transcript In a recent video I mentioned that I struggle with ambiguity and contradiction. The trouble is that marketing’s riddled with these things. Something that makes perfect sense in one context can be a disaster in another. So if you’re also in possession of a brain that insists on making sense of everything, understanding […]
“Do Not Listen To The Bloke Down The Pub” & 5 Other Steps To Becoming A World Class Customer
Transcript Tomorrow I’ll be visiting a customer we’ve worked with for nearly 10 years. In that time his business has gone from start-up to market leader and we’re now experimenting with a variety of new product lines. It’s the dream agency-client relationship and I’d love to say that the success has happened all because […]
