4 Steps To Creating A Cohesive Brand Identity
What is your brand identity? Is it your logo, your tone of voice, your product or service, a set of values you abide by. Well, reality is, it’s made up of all of those things, but crucially it’s your desired perception of what you want your brand to look like. The 3 big questions at […]
Boosting Brand Engagement: Top Tips For Effective B2B Contest Marketing
Contest Marketing, quite simply, is a marketing method that capitalises on everyone’s desire for ‘free stuff’ in an attempt to boost your brand awareness, encourage engagement, and reach potential new audiences. Frankly, everyone loves free stuff. Whether it’s food samples at the supermarket, or access to your subscription service, free stuff is just so enticing. […]
