Personally Pushing Boundaries: How to Crack Email Personalisation for B2B Businesses (Without Being Weird)
When you dip into your inbox, are you ever surprised to see your name feature in some of the subject lines? You’ll find all sorts of ‘[Your name], don’t miss out!’ and ‘30% off, [Your name]’ about the place. Email personalisation for B2B is a great way to grab someone’s attention. It might have been […]