Three Reasons Why Copywriters Make The Best SEOs

Headline heroics

 Transcript It’s been 14 years since I was first introduced to SEO. What a time to be alive that was – keyword stuffing, mass link purchases. Fortunes made overnight and obliterated the next day. Wonderful stuff. And while the excitement has been replaced by a more mature, steady and predictable system, the search engines […]

5 Things You Can’t Measure That Matter

 Transcript One of the main reasons clients give for wanting to invest in digital is that they can measure everything. I have mixed feelings about this. For a start, it’s not actually true – there are loads of things within digital you can’t measure. But more importantly, it suggests that a channel’s ability to […]

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