Three Reasons Why Copywriters Make The Best SEOs
Transcript It’s been 14 years since I was first introduced to SEO. What a time to be alive that was – keyword stuffing, mass link purchases. Fortunes made overnight and obliterated the next day. Wonderful stuff. And while the excitement has been replaced by a more mature, steady and predictable system, the search engines […]
5 Things You Can’t Measure That Matter
Transcript One of the main reasons clients give for wanting to invest in digital is that they can measure everything. I have mixed feelings about this. For a start, it’s not actually true – there are loads of things within digital you can’t measure. But more importantly, it suggests that a channel’s ability to […]