Guest blogging for accountants: how to build your reputation in a competitive market
[embedpress]https://www.youtube.com/watch?v=LxlhjyxKlFI[/embedpress] If you’re integrating guest blogging into your marketing strategy, hit the pause button. Publishing content on third party websites can work – but it comes with irisks too. In this short guide we’ll: Explain what’s meant by a guest blog Outline the pros and cons Explain how to create your strategy What is guest […]
5 Tips To Optimise Your Charity’s Images For SEO
As a charity, it’s important to minimise costs where possible to leave more funds to put towards the things that matter most. One way nonprofits can cut their advertising costs without compromising on results is to master search engine optimisation (SEO) – and within this is SEO image optimisation. Whilst SEO can take time to […]
Visual Search 101: The What, Why & How Of Visual Search For Businesses
In today’s consumer-centric world, search engines are concerned with one thing: satisfying user search queries as quickly, accurately and effortlessly as possible. Part of this entails evolving to suit consumer demands *cue visual search*. Back in the day, if you wanted to find an answer online, you’d turn to the likes of Ask Jeeves and […]
Location SEO: 5 Benefits For Your Law Firm
46% of all Google searches are searches looking for local information. Think about it. As a consumer how often do you look for a new takeaway round the corner, see if the new hairdresser is open, or buy some local cinema tickets? As a business it’s the same. You’re searching for a new digital agency, […]
Is Your SEO Working?
It’s 1 thing to implement an SEO strategy, but it’s another thing entirely to understand results, and what the implications of those results might be. Is your SEO working, and how can you be sure? What are the metrics saying, how can you track KPIs, are you generating leads? Fundamentally, is your SEO working? How […]
What Are The Disadvantages Of SEO?
We’ve always shouted about SEO from the rooftops, and for good reason. SEO has its merits. Appearing at the top of the search engines can be well worth the investment, but there is always a danger in SEO, or indeed with digital marketing, that nothing is guaranteed. We’ve explored countless topics around the advantages and […]
The World’s Hardest Word Search? How To Find The Right Keywords For Your Nonprofit In 2022
If your nonprofit is looking to climb to the top of the search engines in 2022, you’ll need a well-thought-out keyword strategy in place. But before we get carried away, let’s kick things off by defining exactly what SEO (search engine optimisation) keywords are & what they mean for your nonprofit. In a nutshell, SEO […]
5 Blackhat SEO Mistakes Law Firms Make
Blackhat SEO is a practice which in simple terms tricks search engines to artificially get you better results. So you might be reading this thinking, why wouldn’t I want to do that. It’s not illegal, so are there any repercussions? Well, yes. There are. Years ago when SEO wasn’t as it is today, law firms […]
A simple solution to the biggest debate in content marketing
Transcript There’s a conflict emerging. One that has the potential to tear the digital community limb from tattooed limb. Hitherto happy colleagues are now gobbing in one another’s frappuccinos, pretending their co-workers are on mute during the monthly content meeting and even leaving their Adobe cloud logged in, just to prevent anyone else from […]
Why Copywriters Make The Best SEOs
Transcript A few months ago I quietly transformed the lives of millions of copywriters by informing the world that they make the best SEOs. You’re welcome. I spoke about how they combine a natural empathy with deep market research to create massive landing pages that cater to a vast array of user intents in […]
