A simple solution to the biggest debate in content marketing
Transcript There’s a conflict emerging. One that has the potential to tear the digital community limb from tattooed limb. Hitherto happy colleagues are now gobbing in one another’s frappuccinos, pretending their co-workers are on mute during the monthly content meeting and even leaving their Adobe cloud logged in, just to prevent anyone else from […]
Why Copywriters Make The Best SEOs
Transcript A few months ago I quietly transformed the lives of millions of copywriters by informing the world that they make the best SEOs. You’re welcome. I spoke about how they combine a natural empathy with deep market research to create massive landing pages that cater to a vast array of user intents in […]
Three Roles That Will Define Every Great Marketing Team Of The Future
Transcript One of my many modest qualities is that I like to think I can see into the future. And within the context of marketing teams I see three things: I believe every team will have a subject matter expert for their target audience. Let’s imagine it’s a recruitment agency targeting the technology sector. […]
4 Things That Will Kill Your Digital Dreams In 2022
Transcript The hard fact is that most businesses will never achieve anything of note online, so you may as well establish that for your business soon rather than later. It’ll save you a tonne of money and make your life a hell of a lot less stressful. So to that end, I’ve come up […]
How The C-bomb Killed Marketing
Transcript It’s funny how as an industry we laud the vague and nebulous notion of creativity yet treat the straightforward and uncomplicatedly useful job of market research with contempt. And yet, if you listen closely to the most creative people, you’ll notice something – invariably they are the ones that know the most stuff […]
