Boss Digital offers a range of bespoke services for ambitious accounting firms looking to take their website to the next level.
With over 10 years experience and countless success stories, we have both the knowledge and expertise to make your businesses’ dreams a reality. Working with Boss is like have your very own team of marketing experts – the only difference is you’ll have no overheads and pay a fraction of the usual price.
If you are ready to transform your website and start getting the results you desire, contact us today for more information.

“For the cost of one internal marketing manager we’re able to have an entire team of content and digital experts, and without any of the overheads. Our results across social media, SEO, PPC and email have been transformed. It’s the best money we spend each month.”
– Rick Miles, Ark Teacher Training.

“I’ve worked with Dan and the team at Boss for some 5 years across a number of client projects, starting with Wilson Partners. Their knowledge and understanding has been, at times, mind-blowing, and I feel like I learn something new every time I talk to them. What really matters though in that this has translated into some great results for our clients and continues to do so.”
– Jeremy Cuthbert, Director of Journey Ltd & External Head of Marketing for Wilson Partners.
As technology continues to evolve, more and more businesses are adapting to the digital world and shifting to an online approach to business – and the accounting market is certainly no exception. Which is why paying close attention to website design for accounting firms is fundamental. Think about it: your website is often the first point of contact for your prospective customers and the online touchpoint for your returning clients, so it’s vital you make the right impression. Your website is essentially the window to your business, so it needs to be up to standard.
Aside from the above, strong website design can also have a positive impact on your SEO, help to build and maintain relationships with new and existing clients, build a strong brand image and provide a competitive advantage for your firm.
Several important areas must be addressed during the process of website design for accounting firms, some of which are outlined below:
- Strategy: as with any area of marketing, when it comes to website design for accounting firms, you should start by devising a clear strategy. To do this, you should look at answering the following:
- What are your main goals? What are you hoping to achieve from your website?
- Which direction do you want to head in from a visual perspective? Are there any particular areas you want to focus on?
- Who is your target audience? How can you tailor your website design to meet their needs and expectations?
- Usability: of course, one of your key priorities must be to ensure your website is easy to use; this should be for both the end-user and those adding content from the backend.
- Responsive design: more than half of all web traffic now comes from mobile devices, so it’s fundamental you make use of responsive design to ensure your site is mobile-friendly.
- Accessibility: the web is designed to be used by everyone, which means your site must cater to those with disabilities. Some examples of ways to make your site more accessible include:
- Considering font size and styles
- Ensuring your site is accessible for keyboard-only navigation
- Considering colour contrast
- Visual design: good design will by no means guarantee a good website, however, poor design will most certainly have negative implications for your accounting firm. When it comes to reviewing the visual aspects of your website, you should consider:
- Layout
- Colour palette
- Typography
- Imagery
Whilst it’s all very well developing your website, to truly understand whether your changes have been effective, you must evaluate your design. As we’ve already mentioned, there are several key aspects of website design for accounting firms to consider, which means there are also numerous areas that need to be assessed. Some examples of how your website design can be evaluated include:
- Strategy: you must ask a range of questions, including:
- Have you defined a clear purpose for your website? Is the current design fulfilling this?
- Does your website make it clear you are an accounting firm? Are your services obvious to the end-user?
- Who is your target audience? Have you taken this into account in your design?
- Are there any specific actions you want your audience to take? Does your design encourage them to do so?
- Content: the content of your site is arguably one of the most important elements, as ultimately, it is what will help to build relationships with your audience and drive conversions. When assessing your content, you should consider the following:
- Is it relevant to your target audience? Does it offer value to them?
- Does your content help to satisfy your target users’ search intent? Is it easily accessible?
- Is your text legible? Have you considered fonts, text size and colour?
- SEO: this should be a key consideration when designing your website, as ultimately, it is what will get it seen by your target audience. Here you should ensure to address the following:
- Optimising images with alt-text
- Optimising any coding
- Using relevant keywords
- Ensuring you have a clear sitemap
- Visuals: when evaluating the aesthetics of your website, it is useful to consider the following:
- Are your visuals (colour, imagery, etc.) aligned with your brand?
- Are they consistent throughout your website?
- Are they appropriate for your target audience?
- Usability: this is fundamental for any website design to be considered effective. Here you should consider:
- Site speed
- Navigation
- Search functionality
- Broken links
- Optimising your site for use on mobile devices and different browsers
For more information on developing a digital strategy for an educational institution, please email hello@boss-digital.co.uk or call 01628 783973.
Here are some of the places our clients have been featured
“Boss have helped us develop our brand identity, focus our objectives and build highly successful digital presence. They are a pleasure to work with and have gone beyond any service we would have expected.”
– Claire Wallace, Royal Air Force Sports Federation
“Having worked with Dan and the team for over a year, I can vouch for their deep insight into digital marketing and their friendly but professional approach to business. They have worked with us to develop our brand identity, content framework and channel strategy, and I wouldn’t hesitate to recommend them to any organisation needing to improve their presence online.”
– Tristan Mehta, MD of Harley Academy
“Over the last 20 years or so i have worked with many marketing companies and individuals, and none have been as impressive as Dan and his team at Boss Digital. They demonstrate great understanding of our business and its needs, taking ownership of initiatives and really driving them forward to a successful conclusion. Original thinkers with great ideas. I have and will continue to recommend Boss Digital to any organisation that needs support with their marketing.”
– Paul Hunt, T-Impact
“Not only are the team extremely driven to achieve results; each individual is an expert in their field and they compliment each other well as workforce. Throw in the fact that they are a genuinely friendly bunch, who speak to you on a human level, it’s easy to see why the company has grown from strength to strength in the short space of time that I have been working with them.”
– Alex Claypole, Marketing Manager of Walker Movements
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