Market Research for Law Firms: the Secret to Reaching More Clients
Plenty of law firms are utilising the power of marketing to help them win more clients and retain their current ones. But to create an effective marketing strategy, you first need to conduct thorough market research to inform that strategy. Market research for law firms informs a deep understanding of who your clients are, your […]
SEO For Law Firms: 5 Best Practice Examples
SEO is arguably the core competence for any professional service business nowadays. According to a study from Milestone Digital, almost 70% of all traffic generated from 500 top US law firms came via organic search to websites. It tells you all you need to know about its importance. If over 2 in every 3 people […]
5 UK Legal Influencers To Look Out For
In recent years, influencer marketing has taken the world by storm – and the UK legal market is no exception. Whether you are looking to extend your reach and increase awareness of your law firm, or you are keen to establish your position and build credibility within a niche, influencer marketing could be the key […]
Google Ads for Law Firms: Debunking 3 Common Excuses
Law firms of all sizes should be taking advantage of Google Ads whenever possible. They are one of very few consistent ways to have a regular pipeline of targeted new leads into your law firm. Moreover, the flexibility and control that Google Ads offers make them unique. This helps differentiate from other forms of paid […]
Keeping Content in Check: How to Create a Content Marketing Calendar for Law Firms
We’ve got plenty of posts spelling out the magic of content marketing. They’ve let you know time and time again what a great tool it is for brand awareness, repeat business, recruitment and distinguishing your law firm from the competition – and that’s just to name a few of the benefits. Now that you’re well […]
TikTok For Law Firms: 7 Digital Marketing Tips For 15 Minutes Of Fame
TikTok has been a viral sensation in the social media world over the last year or two. With over 800 million active users, it boasts the label of the fastest growing social media platform. Not only has it taken social media by storm, but it’s beginning to infiltrate B2B digital marketing! Let’s take a look […]
Content Marketing For Law Firms: 5 Things to Consider Before Creating a Content Marketing Strategy
Everything’s online these days. Your doctors? Online. Your food shop? Online. Your daily dose of existential dread? Online! And your law firm is no exception. It’s essential that every law firm steps into the 21st century and gets a handle on its content marketing strategy. Often overlooked by more traditional firms, content marketing for law […]
Converting Legal Leads: No One’s Getting Fired For Hiring IBM
Some folks are just natural born salespeople. They could sell ice to an Eskimo. As a lawyer you’re not going to need to be the best salesperson in the world, but ultimately someone has to buy what you’re selling or your business ceases to exist. Fortunately, the general ‘would be legal client’ has already got […]
Care Beyond The Courts: 3 Reasons Your Law Firm Needs A CSR Policy
Gone are the days when law firms could win new business based on price alone. Due to the highly competitive nature of the UK legal market – coupled with ever-changing consumer preferences and expectations – law firms now have to go the extra mile to attract and retain new clients and prove they are a […]
Behind The Basics Of Generating Leads – Goals, Channels & Content For Law Firms
The main cog that runs through your entire marketing strategy is your content. Your firm’s content strategy is a fundamental building block for your overall lead generation. It provides direction. Without content to feed through to your socials, your website, and your clients, your lead generation will be pretty desolate. To create leads with any […]
