Finally. The results you’ve been searching for.
You don’t need to be told why SEO matters – that’s the reason you’re here.
But in case your colleagues need a reminder, here are some of the big pros of search:
There is no such thing as a generic SEO strategy.
If your website is fewer than a thousand pages and requires only modest functionality, obsessing over technical SEO is a brilliant way to waste time and money. Likewise aggressive link solicitation for a niche brand is likely to be massive overkill.
We categorise our SEO campaigns into technical-led, content led, and authority led. Then we get to work becoming the #1 player in that category for your market. So simple. So effective.
The first step to organic dominance is the technical foundation.
Are the pages loading quicky? Are there device or browser compatibility issues? Are regular audits of search console being conducted to identify indexing problems?
For most websites, this basic technical hygiene is sufficient. However, for large or ecommerce websites, it’s just the beginning.
For websites with thousands of pages, ongoing technical maintenance is a constant battle. The good news is that if you’re able to scale the website without compromising its technical integrity, all the marginal gains relative to your more complacent competitors will add up to a significant performance advantage in the search engines.
This is the easy stuff. While we no longer obsess over keyword densities, it’s still super important to get the title tags, image alt tags, URLs, etc, into shape. Just so Google knows who it is you actually want to talk to!
What are the concerns and questions racing through your customer’s minds when they’re tapping away in Google? Your job is to answer those questions better than anyone else in your market.
All Google wants to do is rank the best content from the most trusted brands, and it’s bloody good at doing it. The second part of that formula takes time and money, but the first is in your immediate control – you just need to create the content the user wants to see! That may include video, reviews, case studies, hi-res imagery, address information, technical information, live chat and 500 other possible things.
The more of these boxes your content is able to tick, the better the UX and the higher the rankings.
Link building has changed; tactics that would have once guaranteed rankings and success now guarantee penalties and failure. That said, links continue to be the single biggest signal of authority for a website. But they must come through legitimate means. Consequently, tactics such as content marketing and digital PR are super important for SEO, particularly in more competitive markets.
Frequently Asked Questions about our SEO Services
Research relevant keywords using tools like Google Keyword Planner or other third-party tools. Choose keywords that are not only relevant to your brand but also have a balance between search volume and competition.
On-page SEO refers to optimising elements on your website, such as content, meta tags, headings, and URLs. Off-page SEO involves building backlinks and online mentions to your site from other reputable websites, which can improve your site’s authority and trustworthiness.
SEO is a long-term strategy, and results can vary. It may take several months to start seeing significant improvements in rankings and organic traffic. Patience and consistent effort are key.
Content plays a crucial role in SEO. High-quality, relevant, and informative content not only helps you target keywords but also engages your audience and encourages sharing and linking, which can boost your site’s authority.
SEO complements other strategies like content marketing, social media, and paid advertising. For instance, high-quality content optimised for SEO can be shared on social media platforms and used in paid campaigns to maximise its reach and impact.
No matter what sector you’re in, we believe that the fundamentals of great marketing never change
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