You don’t need to be told why SEO matters – that’s the reason you’re here.
But in case your colleagues need a reminder, here are some of the big pros of search:
Most people in most markets begin their journey with a search. This is the most targeted exposure your brand will ever receive.
We know this first hand - alongside referral, SEO has been our primary lead generator for over a decade. Hell, it’s probably the reason you’re reading this now.
Is there a more coveted position in digital marketing than owning your niche in the search engines? Probably not.
Why is that?
Maybe it's the free clicks. Maybe it's the sheer volume of traffic. Maybe it's the fact you can tailor your content to focus on those "in market". Or perhaps it's the fact that unlike most channels, you're building a genuine asset over time - every new page, every link, every new paragraph of compelling copy - it's all adding long term, sustainable value to your brand.
Yeh, it's probably that.
Users want to gather as much intel as possible before they decide on a brand or speak to a salesperson. So if you’re failing to provide highly intuitive, educational content, presented in a digestible and engaging way, then not only are you failing the search engines, but you’re failing your customer.
There is no such thing as a generic SEO strategy.
If your website is fewer than a thousand pages and requires only modest functionality, obsessing over technical SEO is a brilliant way to waste time and money. Likewise aggressive link solicitation for a niche brand is likely to be massive overkill.
We categorise our SEO campaigns into technical-led, content led, and authority led. Then we get to work becoming the #1 player in that category for your market. So simple. So effective.
The first step to organic dominance is the technical foundation.
Are the pages loading quicky? Are there device or browser compatibility issues? Are regular audits of search console being conducted to identify indexing problems?
For most websites, this basic technical hygiene is sufficient. However, for large or ecommerce websites, it’s just the beginning.
For websites with thousands of pages, ongoing technical maintenance is a constant battle. The good news is that if you’re able to scale the website without compromising its technical integrity, all the marginal gains relative to your more complacent competitors will add up to a significant performance advantage in the search engines.
This is the easy stuff. While we no longer obsess over keyword densities, it’s still super important to get the title tags, image alt tags, URLs, etc, into shape. Just so Google knows who it is you actually want to talk to!
What are the concerns and questions racing through your customer’s minds when they’re tapping away in Google? Your job is to answer those questions better than anyone else in your market.
All Google wants to do is rank the best content from the most trusted brands, and it’s bloody good at doing it. The second part of that formula takes time and money, but the first is in your immediate control – you just need to create the content the user wants to see! That may include video, reviews, case studies, hi-res imagery, address information, technical information, live chat and 500 other possible things.
The more of these boxes your content is able to tick, the better the UX and the higher the rankings.
Link building has changed; tactics that would have once guaranteed rankings and success now guarantee penalties and failure. That said, links continue to be the single biggest signal of authority for a website. But they must come through legitimate means. Consequently, tactics such as content marketing and digital PR are super important for SEO, particularly in more competitive markets.
Frequently Asked Questions about our SEO Services
We started life 15 years ago as a pure search agency. In that time we’ve generated over a billion organic visits and held #1 spots for terms like “baby names”, “pregnancy”, “garage doors”, “tea towels”, “used playstation games”, “wedding cakes” “inbound marketing” “ppc agency”, “second hand trucks”, “phone insurance” and many more.
There’s of course a lot of variation depending on the work involved. Sometimes all that’s required is a bit of on-page optimisation or training to your team, in which case the whole exercise may only cost £2-3k. Usually, where ongoing work is involved, our SEO campaigns start at about £1,500 a month.
If your website already has a lot of authority and just requires better on-page optimisation, then the results can be almost immediate. However, in most cases you will require either ongoing content development, technical optimisation or link acquisition, all of which take considerable time and investment. That said, if you’re being sufficiently aggressive, you would typically expect some progress on indexing and rankings within a few months, and then the traffic should begin to noticeably rise soon after.
Nobody can guarantee results. But we do understand this stuff has to deliver a return, and our reporting always focuses on the commercial ROI to your business.
Our general policy is to avoid contracts for the first 9 months as we’re still getting to know one another. After that, we do suggest a three month notice period for each party, just to offer some stability, but it’s optional.
In most cases, yes. And often we will recommend a brand begins with PPC to get a better sense of the value of different keyword categories and product/service lines. But ultimately, if you’re serious about building the long term value of your website, SEO is almost always an integral part of that.
No matter what sector you’re in, we believe that the fundamentals of great marketing never change
It’s no coincidence that the best B2B marketers are endlessly curious individuals who understand the value of research. I’s where every great strategy begins.
From your website user experience to the user imagery within your social media, brand is every moment of every interaction with your business. Defining who you are.
Get your content right, and the channels will all but take care of themselves. It is not enough for content to be superficially on-brand, but rather it must drive the brand’s vision, no matter how ambitious.
There is no better way of capturing incredible B2B or professional service content whilst simultaneously raising awareness and growing credibility, than by engaging with the top 1% of your target market; the influencers.
From SEO to email marketing and webinars to social media, your content needs to be distributed across all the relevant channels as you develop brand into a serious digital asset. Meanwhile, a paid lead generation strategy that limits cost per acquisition (CPA) may also be required, depending on short term targets.
In order to avoid “analysis paralysis”, a small number of headline metrics at both brand and commercial levels should be agreed upon, along with the frequency of updates. We typically find that weekly mini-reports ensure constant momentum without disrupting day to day activity.
Our blog provides valuable insights into the world of marketing across multiple sectors. Your go-to resource for success in the digital landscape.
Contact us today for a free consultation to drive change and grow your market share.
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