We’re a full service agency. That means we do the lot – from brand development and content strategy to SEO and social media.
It’s no coincidence that the best strategists know the most stuff. And we don’t just mean within marketing.
Before kicking off the strategy, we need to first gather every bit of information available about your business, your product, your customer, your competition, and the 734 other things likely to shape your market over the next 10 years.
Then the fun part begins – we use this information to build a strategy for every aspect of your brand, from market position and value proposition, to content strategy and every imaginable channel activity.
Your brand is not your logo. Your brand is everything.
Every moment of every interaction with every stakeholder across every channel – it’s all your brand.
This presents a challenge – how can something so huge, so all encompassing, ever be clearly defined?
The answer is “easily”. As long as you follow a process.
Our branding service involves over 100 separate components, from vision and values to colour palette and customer journey – nothing is overlooked.
Once the brand is defined, we can move onto the content.
And we don’t mean “Brainstorm generic content pillars that make you indistinguishable from every other bland and unimaginative brand in your market.” We mean serious strategy.
Every world class content strategy follows a number of universal principles. At the top of this is that they have a clear angle. An edge. Something that separates it from the masses.
Your audience is across more channels than you imagine. And if they’re not seeing you, they’re seeing your competition.
Yet does this mean you should be everywhere? Almost certainly not. The greatest marketing strategies are always defined by one or two lead channels. The sooner these are identified, the sooner we can double down and do something remarkable.
If there is one channel strategy that delivers big money returns more than any other, it’s this – putting yourself in the shoes of the customer and asking “what do they want”?
Do they want to understand pricing? Do they want to understand likely outcomes? Do they want to understand the experience?
The average buyer – be it in B2B or B2C – is 85% into their decision making journey before they actually speak to a human being. So believe us when we say that if your brand is failing to answer these questions, they will find one that will.
This, as we see it, is the primary function of your website – to answer all these questions and to do so intuitively and creatively.
And yeh, it needs to look the bollocks, too.
If your customers know about your market and are actively seeking products/solutions like yours, there is no more valuable channel to sow up than search.
Not only will it deliver high intent leads, but you are building compound value over time.
Whether your B2B or consumer, your customers are spending more time on social media than they are anywhere else, online or offline.
Identifying their priority social channel(s) and meeting them on their terms, is the best way to extend your reach and educate your audience. But just make sure your content strategy has the angle we spoke about earlier, or you’re just going to be one more voice they choose to ignore!
If you need results yesterday, PPC is your answer.
The key is to get a grip of your numbers – what is a customer worth to you and what’s your close rate for leads from search? Only by obsessing over the numbers will you ensure you’re driving serious profit rather than empty activity.
Email may have been alive longer than the average marketing manager, but this old dog continues to dominate. Whether as a means of distributing your content strategy or generating leads, your buyer’s inbox remains the #1 place to influence behaviour and drive revenue.
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
Contact us today for a free consultation to drive change and grow your market share.
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