Boss Digital is a leading digital marketing agency that delivers ambitious brand strategies whilst keeping a constant focus on ROI.
We recognise that while our clients value our creativity, passion and commitment, ultimately they are paying us for one thing – results. That’s why, whether we’re delivering content strategies, social media marketing or SEO, we measure its success the same way our clients will – in pounds and pence.
BOSS TO BOSS
We interview leading business owners, executives and entrepreneurs in high growth sectors and share their insight with our readers every week.
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Three reasons why email is the unsung hero of digital marketing
Transcription Email is often overlooked - perhaps because it’s seen as a bit old fashioned. But in most markets, it’s the single most valuable...
How far can a brand be stretched?
Transcription Over the last couple of years I’ve interviewed a number of CEOs and CMO’s from the world's most exciting brands, and one of my...
Monetizing Channels: Why We’re Going to Start Seeing Ads on WhatsApp
We didn’t see it far coming. Facebook owned WhatsApp has 1.3 billion users worldwide – that’s six hundred million more than Instagram. Analyst...
The simplest way of thinking about about SEO when building a new website
Transcription As with brand or content, I believe that SEO is something that everybody in business should have a basic grasp of. It’s too...
The science of colour and why yellow is so powerful
Transcription I’m endlessly fascinated by the science of marketing. We like to treat it as an abstract art form, but it’s not. For every best...
The difference between brand identity, image and positioning
Transcription Brand identity, image and positioning are terms that are often used interchangeably, but they shouldn’t be. Brand identity is how you...
The only way to measure success online
Transcription One of the biggest mistakes companies make online is to not knowing how they’re actually going to measure their success. Think about...
A formula for profitable and scalable growth via paid advertising
Transcription Most people’s attitudes with paid advertising are like this - I’ll pay for as long as I have to but as soon as we can generate...
A simple formula for constructing a value proposition
Transcription Everyone in business likes to talk about value propositions but few seem clear on what actually comprises one. Invariably they focus on...
