PRICING, CONTRACTS & GUARANTEES faq's

Most of our work is charged as a monthly retainer (SEO, social media, email marketing, etc). These retainers are calculated based upon the repeat work we will be performing each month.

For one off projects (such as branding or website development) we will quote a single price.

Of course:

Full content strategies – If we’re creating all the content (copy, design and video) as well as managing distribution across social media, the website, email, etc, the typical monthly retainer is about £5,000.

In those instances where we are managing a single channel, the cost is more likely to be between £2,000-3,000 / month. Examples include:

– SEO

– Social media

– Email prospecting

– Video podcasting

– Direct response campaigns, including landing page copy, split testing, etc (such as PPC or social ads)

Examples of one off project work includes:

• Branding projects start at £8,000.
• Website builds start at £12,000.

The smallest monthly retainer we can work on is £2,000. Otherwise it’s impossible to commit the necessary time to research, account management, strategy and reporting.

The main variables that determine the pricing are:

• The content required:
  • Will we be creating all the content? Will you be creating it? Or will there be shared responsibility?
  • What format of content? Is it video, audio, image or article based?
  • What is the volume/frequency?
• The level of project management and reporting required.
• The channels through which content is being distributed – is it SEO, social media, email, the website or a combination of these?
• The availability of paid media budgets – in which case media plans need to be created and time allocated for.

Absolutely not.

It’s important you feel you can call any time without it impacting the invoice. In fact we even allow a “10% free buffer” within all our scheduling to ensure there is time available for these little ad hoc requirements.

For large additional items we will of course have to invoice separately, but that will be quoted first and only started once we’ve had your sign off.

Our hourly rate is £100, although in practise it tends to be a little less as we try to avoid invoices for small additional requests, or the sense that you’re “on the clock” when you call up.

For consultancy and training with Dan, the hourly rate is £250. Generally he does not charge for prep and slides / training material is shared without cost.

No.

Many agencies will charge a percentage on ad spend. We do not. We simply charge for our hours used in setting up and managing the campaign.

We typically don’t enforce contracts for the first 6-9 months as we believe it’s important we get to know one another, and if either party isn’t happy they should be able to bring it to an end within 1 calendar month.

However, beyond this initial term we tend to encourage a three month notice period in order to provide stability to both parties.

While it is not possible to guarantee results, we understand our work is ultimately going to be measured in pounds and pence. We set clear forecasts and agree regular review points so that you’re never spending more than you’re comfortable with.

We typically invoice on the 15th of each month with 14 day payment terms. However, if a client needs this altered to fit with their systems we always try to be accommodating.

Great question! And in many cases you should hire that person in-house. In fact, we often give our clients direction on who to employ and how to find them.

The trouble is, unless you’re going to hire an entire team (including strategists, developers, copywriters, SEOs, PPC experts, designers, videographers and data analysts), you will find they have gaps. Probably lots of them. That’s where an agency like Boss can help.

The first thing we do when working with a client is to find out what skills they have in-house and how we can better leverage them. So yes, absolutely!

We regularly provide training, either as a standalone service or as part of the broader retainer.