Social Media Marketing

Imagine all your customers were hanging out in one big room, just waiting for you to show up and start a conversation.

Socially Gifted

A well executed social strategy can deliver a truckload of benefits to both your brand and bank account:

Direct Sales

Think social media is for little more than inflating those vanity metrics? Think again. Over the last decade we’ve seen some of our greatest commercial wins come via social. The key is to understand the value of customer acquisition so your hyper targeted ads can be scaled aggressively yet profitably.

Grow your email list

There is one legitimate criticism of social - you don’t own the land on which you’re building. We’re therefore obsessed with using social to grow your real asset - email. Do this, and the long term compound value of your social activity will never be in question


Your brand wants the best people. And you better believe that the reverse is also true.

Candidates want to work for organisations that are progressive, innovative, fun and rewarding, and there is no better place to showcase these qualities than via social media.

Everything a business does is a product of the people within it. Using social media to ensure you have a steady supply of the best talent should be considered a serious priority for any growing brand.


As with most things marketing, an impactful social campaign comes down to doing the right things in the right order:

Is your brand ready?

As tempting as it is to jump straight into the channel activity, there is little point doing so if your brand is a mess. From vision to values and product to pricing, every dimension of your brand’s identity needs to be defined and understood.

Two particularly important components where social is concerned are your visual identity and tone of voice. Failure to provide clear parameters is a fantastic way to ensure your social campaign fails before it’s even begun.

Picking your battles

There’s an acronym in our world known as CODE – Create Once, Distribute Everywhere. The argument goes that if you invest a tonne of money and energy into world class content creation, you want to spread it as far and wide as you possibly can.

Operationally speaking, this is difficult to argue with, and it’s rare that we wouldn’t distribute our content on multiple channels. However, there is a caveat…

The greatest social campaigns are invariably defined by one channel. They may be active in a few places, but 80% of the value will be derived from 20% of the source (Pareto’s Law). The sooner you can identify this priority channel, the sooner you can focus your creative energy and budget, and achieve something remarkable.

Finding Your Voice

For the socially challenged among us, the blank canvas of social can be a real obstacle. We need clear parameters that guide our decision making, such as – what’s our tone of voice? What are the key content themes we lead with? How frequently do we publish? How do we respond to criticism? Is it okay to swear?

These decisions and 500 just like them, all fit together into tramlines that keep the brand motoring forwards, efficiently but securely.

Influencer marketing

It doesn’t matter what you do or who you do it for, there are influencers in every market. Building a content strategy that allows the brand to build ties with these people will magnify everything that follows.

With any luck, the brand and content strategy will have a goal so big, so compelling, that influencers are eager to be a part of it. By developing these strategic partnerships you will not only inherit their brand credibility and reach, but you’ll get your hands on some of the greatest content imaginable.

Whatever your influencer strategy – be it B2B or B2C – high profile public figures or micro-influencers – we’ve got bucket loads of experience in leveraging these relationships to spearhead super exciting social campaigns that blow up your brand while delivering on the bottom line.

Measuring success

Success means different things to different people. There’s no point in celebrating every viral post if you’re concerned solely with direct sales. And there’s no point shaping activity around sales if your priority is employee brand and recruitment.

Getting a thorough insight into your definition of success is the very first thing we do. We can then build an attribution model and reporting process that gives you exactly what you need, in the format and frequency you need it.

First Mover Advantage

Every couple of years a new platform emerges that sweeps the social landscape. Users flood in while brands twirl their thumbs. By the time the CMO gets sign off to launch, the opportunity has passed and it’s now a question of catching up.

This is what happens time and time again for brands that fail to anticipate change and move quickly. The good news is that there’s always another new channel round the corner – are you ready for it?

The benefits of social media marketing on each platform

Whether your audience is B2B or consumer, social media almost certainly represents one of the most important channels you have at your disposal.

Facebook remains the most universally relevant platform, with by far the largest user base and most granular and cost-effective advertising available. The platform lends itself to a range of content styles and formats, and enables B2B and professional service brands to do everything from raising awareness and engaging influencers to developing communities and driving product sales.

Instagram is best viewed as the more visual little brother of Facebook, operating off the same advertising platform and sharing many of the same features. Given its visual style it is best suited to lifestyle brands and is particularly powerful among the millennial audience. It is also the most powerful platform for forging influencer relationships within consumer markets, particularly fitness, fashion and lifestyle.

LinkedIn is where most B2B companies begin and not without good reason. It’s not only an essential platform for network development but also traffic generation for professional insight content.

Twitter has somewhat flat lined in its growth but remains a powerful channel for engaging with businesses and professionals as well as the media. It is also of great strategic importance for customer service.

our clients

The fundamentals of great Marketing

No matter what sector you’re in, we believe that the fundamentals of great marketing never change


It’s no coincidence that the best B2B marketers are endlessly curious individuals who understand the value of research. I’s where every great strategy begins.

Social Media

From your website user experience to the user imagery within your social media, brand is every moment of every interaction with your business. Defining who you are.


Get your content right, and the channels will all but take care of themselves. It is not enough for content to be superficially on-brand, but rather it must drive the brand’s vision, no matter how ambitious.


There is no better way of capturing incredible B2B or professional service content whilst simultaneously raising awareness and growing credibility, than by engaging with the top 1% of your target market; the influencers.


From SEO to email marketing and webinars to social media, your content needs to be distributed across all the relevant channels as you develop brand into a serious digital asset. Meanwhile, a paid lead generation strategy that limits cost per acquisition (CPA) may also be required, depending on short term targets.

Content Marketing

In order to avoid “analysis paralysis”, a small number of headline metrics at both brand and commercial levels should be agreed upon, along with the frequency of updates. We typically find that weekly mini-reports ensure constant momentum without disrupting day to day activity.

Boss Blog

Our blog provides valuable insights into the world of marketing across multiple sectors. Your go-to resource for success in the digital landscape.

contact us

Contact us today for a free consultation to drive change and grow your market share.

"*" indicates required fields

Cookie Consent

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Read more in our Privacy Policy.