The Turing Trust Case Study

Client

Turing Trust

Services

SEO, Marketing, Website

Year

2020 - Present

the charity

The Turing Trust is a charity run by the family of Alan Turing. They take old IT kit, refurbish it, install tonnes of fantastic educational software, and ship it out to children and students around the world who would otherwise have no access to computers.

In Malawi, for instance, they have taken computer access among children from 3% to over 90%.

The Challenge

the challenge

The Turing Trust model depends on the generous donations of computers from businesses and individuals. And despite their brand recognition, the Turing Trust was only generating a modest number of leads.

They needed help translating their brand into the digital space, and scaling donations.

The Solution

the solution

For some time we’d been looking for a charity to support, and we felt the Turing Trust was perfect.

So much potential for good. But so little being done with that potential from a digital point of view.

We decided that moving forwards, we would commit 10% of our monthly hours for free to help The Turing Trust change the world.

Since then we have:

– Built a new website

– Managed key social media assets

– Assisted with SEO

– Initiated a new podcast between James Turing and some of the greatest minds in business

– Facilitated a partnership with Sopro, the B2B prospecting experts

The Outcome

The team at Boss have done some incredible work for the charity. They are a wonderful group to work with who have revolutionised the way we’re approaching the online world.

the Outcome

Despite the pandemic, we were able to successfully launch the Turing Trust’s new website in a matter of 3 months.
The SEO has significantly improved, with the charity now holding #1 spot for “computer donations”.
The Alan Turing Podcast has opened doors with some of the biggest brands in the world.
The Sopro prospecting campaign has driven more leads than the charity has

To optimise the new site’s performance, we devised an SEO strategy which we continue to revise as the charity evolves, ensuring The Turing Trust secures a top spot in the search engine results pages for key target terms, including #1 for computer donation.

From reaching an engaged global audience for zero cost with the help of influencer marketing (partners include Rand Fishkin, Sonya Barlow and Tom Moody) to building relationships with new and existing supporters via email and social media, we’ve seen some fantastic results across multiple channels since working with The Turing Trust.

New Website

An engaged new audience

increased domations

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