If you get one thing right online, let it be your website.
Where to begin…
No channel has quite so many marketing implications as your website.
It underpins your brand, shapes the customer journey, houses your content strategy, drives your lead/data capture and sets the ceiling for your SEO.
So yeh, it’s probably worth getting it right.
Good design does not guarantee good UX, but bad design does guarantee bad UX. Every pixel needs to be aesthetically on-point.
Your user should be able to complete their journey using just one thumb. If they can’t, you need to simplify.
Your audience is impatient, particularly on mobile. Don’t keep them waiting.
Your users should not need a compass and a map to navigate your website. By all means get creative with the aesthetic, but the underlying UX needs to be entirely intuitive. Within a split second users should be able to find all the critical pages in their journey.
Frequently Asked Questions about Web Design and Development
Regular updates are essential to keep your website fresh, relevant, and secure. Aim to update content periodically and consider a design overhaul every few years to stay current with web design trends.
A user-friendly website makes it easy for visitors to find information and navigate, leading to higher customer satisfaction and increased chances of converting leads into customers.
An attractive and intuitive design attracts visitors to explore your site, while a user-friendly experience keeps them engaged, increasing the likelihood of repeat visits.
Regular updates, backups, and security checks are vital. Continuously monitor performance, fix issues, and keep content fresh to maintain a smooth user experience.
Absolutely! Content management systems (CMS) allow you to easily update content, add new pages, and maintain your website without coding expertise.
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