Where to begin…
No channel has quite so many marketing implications as your website.
It underpins your brand, shapes the customer journey, houses your content strategy, drives your lead/data capture and sets the ceiling for your SEO.
So yeh, it’s probably worth getting it right.
There was once a struggle between UX and SEO. Not any more.
Google’s algorithm is so advanced that the days of SEOs and designers bickering are (thankfully) over. All Google wants to do is rank the best content with the most complete and intuitive experiences from the most trusted brands, and it’s bloody good at doing it.
Get the content and UX right, and your traffic will take care of itself.
Good marketing does nothing more than allow the customer to buy the way they want to buy.
Nowadays buyers are 85% through their journey before they want to speak to a human. And if they can't reach that 85% on your website, they'll do it elsewhere.
No matter what your industry or how complex the product, you need to identify all the big questions and make sure the information is available and accessible on the website.
Your website is not a "set and forget" project. The bar for design, content, UX and SEO is forever being raised, and therefore your website needs to be built in such a way that allows for significant ongoing evolution and improvement.
This means an open sourced CMS, page templates designed in a flexible, modular fashion, and training provided to all those who will contribute.
Good design does not guarantee good UX, but bad design does guarantee bad UX. Every pixel needs to be aesthetically on-point.
Your user should be able to complete their journey using just one thumb. If they can’t, you need to simplify.
Your audience is impatient, particularly on mobile. Don’t keep them waiting.
Your users should not need a compass and a map to navigate your website. By all means get creative with the aesthetic, but the underlying UX needs to be entirely intuitive. Within a split second users should be able to find all the critical pages in their journey.
Frequently Asked Questions about Web Design and Development
Regular updates are essential to keep your website fresh, relevant, and secure. Aim to update content periodically and consider a design overhaul every few years to stay current with web design trends.
A user-friendly website makes it easy for visitors to find information and navigate, leading to higher customer satisfaction and increased chances of converting leads into customers.
An attractive and intuitive design attracts visitors to explore your site, while a user-friendly experience keeps them engaged, increasing the likelihood of repeat visits.
Regular updates, backups, and security checks are vital. Continuously monitor performance, fix issues, and keep content fresh to maintain a smooth user experience.
Absolutely! Content management systems (CMS) allow you to easily update content, add new pages, and maintain your website without coding expertise.
No matter what sector you’re in, we believe that the fundamentals of great marketing never change
From your website user experience to the user imagery within your social media, brand is every moment of every interaction with your business. Defining who you are.
Get your content right, and the channels will all but take care of themselves. It is not enough for content to be superficially on-brand, but rather it must drive the brand’s vision, no matter how ambitious.
It’s no coincidence that the best B2B marketers are endlessly curious individuals who understand the value of research. I’s where every great strategy begins.
There is no better way of capturing incredible B2B or professional service content whilst simultaneously raising awareness and growing credibility, than by engaging with the top 1% of your target market; the influencers.
From SEO to email marketing and webinars to social media, your content needs to be distributed across all the relevant channels as you develop brand into a serious digital asset. Meanwhile, a paid lead generation strategy that limits cost per acquisition (CPA) may also be required, depending on short term targets.
In order to avoid “analysis paralysis”, a small number of headline metrics at both brand and commercial levels should be agreed upon, along with the frequency of updates. We typically find that weekly mini-reports ensure constant momentum without disrupting day to day activity.
Our blog provides valuable insights into the world of marketing across multiple sectors. Your go-to resource for success in the digital landscape.
Contact us today for a free consultation to drive change and grow your market share.
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