Our team of marketing experts have helped countless firms to overcome challenges and achieve their goals.
B2B companies need a marketing strategy that speaks to an entire funnel of decision makers during every step of the buying process. We’ll work with you to develop a strategy that not only helps your B2B business generate quality leads, but also nurtures these leads through lengthy sales cycles and proves to decision makers why they should buy from your business.
B2B marketing has undergone significant changes in the past five years. Organisations, once cautious, are now launching creative and ambitious campaigns. Key players in professional services are leading the way with impressive strategies.
However, digital marketing for B2B companies still poses a challenge, as it is relatively underdeveloped. This presents huge opportunities for businesses looking to differentiate themselves in the market.
Cutting through the noise in the B2B sector can be challenging with so much content available online. However, by following a few key principles, opportunities to stand out exist.
#1 Aim High
Setting ambitious content objectives is key to success in the B2B sector
#2 Engage Key Influencers
Working with influencers can elevate your brand as you inherit their credibility, extend your reach by tapping into their network.
#3 Schedule Your Content
To maximise your efforts, develop a clear content framework with defined pillars, objectives, and KPIs.
Brand is not just design or purpose and values, it’s every interaction a person has with your organisation. Defining brand identity is crucial in digital marketing for B2B companies, and it involves considering several dimensions, such as core competence, vision, purpose, position, organisational values, personality, product features, value proposition, symbology, and broader brand architecture.
Establishing a brand identity on paper is straightforward, but embedding it into the organisation’s DNA requires patience and determined leadership. That’s why partnering with experts like us can be a strategic move for your B2B business.
Prioritising the right channels is critical for the success of B2B digital marketing. The following channels are considered to be of significant priority.
#1 LinkedIn – The Most Direct Route to Driving Leads
LinkedIn is an important social media channel for B2B organisations.
#2 Website & SEO – Critical for Lead Generation
Over 70% of B2B purchases start with a Google search, making it important for B2B organisations to have well-constructed content within easily accessible landing pages.
#3 Email Marketing – Cost-Effective and In Your Control
Email marketing is often neglected in B2B digital marketing, but it is a cost-effective option once you own your email list.
A strong brand identity helps your business to improve both brand visibility and brand awareness amongst your target audience, meaning decision makers are more likely to consider your company during the buying process.
Along with your website, your email database is the only other digital asset you own. You should use your mailing list to send out personalised and relevant content, such as newsletters, product updates, webinars, and exclusive offers. This will help you to build stronger relationships, drive conversions, and foster brand loyalty among your target audience.
Social media provides a platform for B2B companies to showcase their expertise, engage with industry professionals, build relationships with potential clients and grow your email list. Through thought leadership content, industry insights, case studies, and networking opportunities, you can enhance brand visibility, establish trust, and generate qualified leads from a targeted audience.
You can find relevant influencers by engaging with industry events, using social media platforms to identify thought leaders, partnering with content creators and bloggers, and transforming satisfied customers into brand advocates. LinkedIn is a particularly helpful platform for finding B2B influencers.
To boost SEO and position your brand as a trusted authority in your industry, you should focus on producing valuable content such as educational videos, podcasts, blog posts, webinars, e-Books and email newsletters.
Our blog provides valuable insights into the world of marketing across multiple sectors. Your go-to resource for success in the digital landscape.
Contact us today for a free consultation to drive change and grow your market share.
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