Planning for Privacy First: Short and Long Term Solutions for Effective Measurement
We’ve already explored what privacy-first advertising means and looked into some of the possible good and bad scenarios which can arise from this new way of working. In our latest blog, we are examining 3 key questions that every business needs to consider. These will underpin the fundamentals of planning for privacy-first marketing. How will […]
Mission Implausible – The Reason 95% of Vision Statements Are Utter B****ks
Transcript You cannot create a statement for something that doesn’t exist. This is the reason 95% of vision statements start with the utterly revolting words “we exist to challenge the status quo”. Really? No you don’t. You exist to conform to the status quo, make some money and hopefully not become obsolete before you […]
Let’s Get Personal: Audience Personas & the Magic of Using Empathy in Your Marketing
At the start of every good marketing campaign is a set of laser-focused target audience research. It’s essential to make sure any and all marketing efforts will resonate with your potential leads. If you have no idea who you’re communicating with, it’ll be almost impossible to know how to engage them. By creating an audience […]
Slow & Steady Won’t Win This Race: Why (& How) You Need To Improve Your Page Loading Speed
We’ve all heard the story of The Hare And The Tortoise. Growing up it’s been ingrained into us that slow and steady will eventually win the race – in the digital world, this isn’t the case. The web moves fast: what is on-trend one day will be a thing of the past the next. People […]
Set Your Site(s) On Success: 3 Examples Of Daring Website Design To Inspire Your Accounting Firm in 2021
Standing out in the digital world can be difficult, so you need to do everything you can to make the right impression. And what’s your biggest online touchpoint? Your website. The window to your business and often the first point of call for prospective and current clients, making a strong impression with your website is […]
Talk Data To Me: 5 Customer Retention Metrics Your Business Needs To Know
Did you know that just 18% of businesses focus on customer retention? A figure that seems absurd when the probability of selling to an existing customer is around 70% compared to just 5% – 20% for a new one. So, stop obsessing over what you don’t have and start thinking about how you can optimise […]
Reframing The Conversation – What Professionals Can Learn From A Cement Lorry
Transcript The other day I was driving into work when I got stuck behind a cement lorry. On the back there was an advert, which read – only pay for what you use. It got me thinking… Accountants and lawyers were once famous for charging by the minute. And clients bloody hated it. The […]
The One Simple Secret to Converting Leads: Create a Stellar Customer Journey
Customer experience is the latest battlefield that every B2B business worth their salt is battling to get to the forefront of. It’s fast become a priority for businesses in 2021 and will only continue to grow in importance. By strengthening your company’s customer journey, you’ll have more potential leads getting to the end of your […]
Planning For Privacy-First: Utopia, Doomsday and Realism
If you missed the first part of this series, find out exactly what Privacy-First means here. A Privacy-First digital environment is going to cause huge changes for everyone. From a business point of view, these changes will either be extremely positive or negative depending on how much you rely on digital advertising. The Changes Are […]
Just My Type: Three Types Of Emails Accountants Should Be Sending
Email marketing should be a staple in every accountant’s marketing strategy, but the reality is, this isn’t always the case. And more often than not, the reason for this is they simply don’t know where to begin. It’s time to change that. With an ROI of up to 4,400% and the ability to attract, nurture […]
