The Number That Determines The Success Or Failure Of Almost Every Business
There is a number every business should understand. It’s a number that will determine whether you’re building an asset or just burning through a market. If you fail to achieve your goals, it’s probably due to this number. If you succeed, it’s definitely because of it. At one level this number is deeply complex. At […]
Five Enduring Lessons From The Greatest Copywriter Of All Time (Slideshow)
In our industry, we obsess over the ever changing – the latest channel, the latest technology, the latest trend. Instead we should obsess over the ever constant – the principles that define success year after year. From one generation to the next. 73 years ago the greatest ever copywriter launched his agency in New York, […]
Set Your Sites High: 5 Nonprofit Websites To Inspire You In 2022
Your nonprofit’s website is the window to your cause and the doorway to donations, so getting it right is crucial. Many (many) things must be considered when it comes to building the perfect website for your charity, some more important than others, but each with its own role to play. You can learn more about web […]
Typeface For Law Firms – Brand As A Symbol
Previously we’ve explored what branding means in terms of colour, and how certain colours can reflect certain messages about your brand. Your brand symbology is quite simple in principle. You’ve got a brand and you attach some colour, a logo, some text and some images to it. However, the symbology you use is all you’ve […]
Colour For Law Firms – Brand As A Symbol
Brand is everything. Fundamentally branding encompasses your entire business, it is your strategy, your product, your purpose, your personality, and your strategic positioning. There is so much behind the scenes that goes into building legal brands, but ultimately on the surface your brand is seen through a series of symbols, images, colours, and text. Is […]
Tricks of the Tweet: How Twitter for Law Firms can be a USP
When it comes to social media, law firms tend to take a different approach to other industries. Most law firms have a Facebook page. Most will have some presence on LinkedIn. Some will have an Instagram, TikTok or Pinterest. However, Twitter for Law firms is an unexplored territory. Although some law firms will have an […]
Show Your True Colours With This Guide To Colour Psychology For Nonprofits
Colour is all around us. Whether you’re aware of it or not, our brains are wired to make snap decisions based on colour. With it influencing 62 – 90% of first impressions, it’s pretty important to choose the right palette for your nonprofit – but how? Whilst colours play a pivotal role in building a […]
Email Development For Law Firms: Subject, Body, Structure & Design
Email marketing looks like a bit of a dinosaur with all these new digital marketing channels popping up left and right. It’s been around for ages and it might be on the back-burner for your content strategy. What if I told you however, that email marketing has the leading conversion rate of any digital channel […]
Don’t Lose Locations: Getting Google Ads Targeting Right for Law Firms
Effective Google Ads targeting remains an extremely profitable and effective way for law firms to generate quality leads. It revolves around specific adverts that focus on specific keyphrase enquiries and direct users with high intention to convert to your website. According to the American Bar Association 2020 Legal Technology Survey Report, 87% of law firms […]
Facebook for Law Firms: Sun Setting or New Dawn?
At the start of the last decade, the social media buzzword was Facebook for law firms. There was a push towards glossy imagery, fancy slogans and a lot of jargon. Pages gained significant growth by posting content less focused on law and more focused on presenting their business in a positive light. Moreover, a large […]
