Top digital tools for law firms – Part 1: What is Hotjar? Understanding audience behaviour
Impressions, views, and bounce rates are useful but will only tell you so much. Imagine watching visitors as they interacted with a page – giving you insight into why they clicked or exited. Good news: now you can by heading over to Hotjar. What is Hotjar? It’s a behaviour-based analytics platform that uses visualisation tools […]
Google Analytics basics for law firms – Part 1: Getting to grips with the system – a short introduction
Whether you’re new to Google Analytics or a veteran, you’ve probably heard about the latest iteration of the software giant’s tracking platform. At the very least, having a grasp of Google Analytics (GA4) basics will help you lead the curve ahead of rivals who (a) aren’t using the software or (b) or haven’t familiarised themselves […]
Could LinkedIn advertising reap big rewards for your law firm’s brand reputation?
The social media landscape grows more competitive each day. With so many businesses vying for attention it can become dispiriting when the content you’ve invested so much time in disappears into a digital void. With that in mind, could LinkedIn advertising help your law firm get better engagement, improve its profile, and generate more leads? […]
Leading the curve: How LinkedIn thought leadership could improve your firm’s brand reputation
Thought leadership is a much-overused term. So much so, that its value has eroded over time. This poses a problem for law firms trying to establish brand credibility on social platforms. Should they try to establish themselves as LinkedIn thought leadership gurus and risk ridicule from professionals who see the term as little more than […]
Does LinkedIn networking work? Steps your law firm can take to improve engagement
LinkedIn networking works. Provided you follow the correct steps, that is. If you’re not using this powerful social media platform already – or joined but don’t know where to start – then our entry-level guide for law firms will make for indispensable reading. In this guide, we’ll explain: What LinkedIn is and how it works […]
LinkedIn Influencers could transform your law firm’s social media strategy – here’s how…
If we asked you to name three social media channels associated with influencer marketing which would you choose? Facebook and Instagram would probably make the list. And then, after those, maybe YouTube or TikTok. Strange that LinkedIn didn’t make the grade, despite being the go-to B2B social platform for professional services firms like yours. The […]
LinkedIn Marketing for Law Firms – how to get more from your social media campaigns
Is LinkedIn marketing really the right move for law firms? Playing agent provocateur for a moment, professional services companies do have a reputation for being a tad beige. And, until recently, that’s how LinkedIn was perceived too. Now you might be thinking this sounds like a match in heaven. But hold on because LinkedIn has […]
Chatbots: The Advantages For Law Firms
Chatbots. They’re one of the many tools that can revolutionise your customer service, and crucially are the fastest growing brand communication channel in the last 3 years, with a 92% increase since 2019. They’ve started infiltrating many consumer markets, and are becoming a very popular medium of communication in areas like online booking, online banking, […]
Influencer Marketing Part 1: Ready, Steady, Go – How To Get Started: An Intro For Law Firms
Influencer marketing for my law firm? The hackles on the back of your neck are probably standing on end at the mere mention of hiring some trendy young TikToker to front your brand. And yet influencers come in all shapes and sizes. On the one hand, you’ve got the gamers, reviewers, and pranksters whose personas […]
Virtual Insanity! How B2B brands are using VR to promote their offerings
In the 80s virtual reality was all the rage. No video arcade was complete without its very own VR set up which avid gamers flocked to in their droves. After that…Well, it fell off the grid. Until now that is. Tech-savvy B2B firms looking for new ways to engage with their audiences are already starting […]
