AI Trends Part 1 – Friend or foe? How machine learning could transform your law firm
Machine learning is a process whereby software applications get better at predicting specific outcomes or scenarios without the need for user input. Put differently, people no longer need to program apps because they can teach themselves. How is machine learning important to law firms and other professional services firms? It means that apps (like chatbots) […]
Surviving the apocalypse: Artificial Intelligence (AI) trends your law firm should know about
Artificial Intelligence is an attempt to simulate human thinking in machines. This could be advantageous for organisations keen to understand how and why prospects buy (or don’t buy) their services. Naturally, AI technology is evolving. And so it’s essential for professional services firms to understand current trends in AI. In this short guide, we’ll talk […]
GA4 For Law Firms: Part 2 – Using Google Analytics to take Your Marketing Next Level
In our previous blog, we gave you a high-level overview of Google Analytics 4 (GA4). But, to recap, GA4 analytics is the heir apparent to the software giant’s Universal Analytics product. How is it different? Equipped with machine learning algorithms it provides deeper insights into audience behaviour by tracking customers across multiple devices. [embedpress]https://www.youtube.com/watch?v=RhS85WQiBLU[/embedpress] GA4 […]
What is Web 3.0 & what are its benefits? Everything your law firm needs to know
Jump in a time machine, set the dial to 1989, and you’d experience a very different World Wide Web. Back then pages weren’t interactive and instead designed for much smaller audiences. The basis of this technology – which consisted of pages connected via hyperlinks and populated by frames and tables – was to help users […]
Top of the pops: the best and worst social media trends of recent years
As summer concedes to Autumn perhaps now’s the time to cast a wistful glance at the months behind us. In particular, how has the social media marketing landscape changed – not just for the worst but the better too? With that in mind let’s review the best social media trends of 2022 (and of course […]
Top digital tools for law firms – Part 4: What is the Screaming Frog SEO tool? How to crawl up the site rankings
Could you tell whether your car was broken just by looking at it? True there might be some telltale signs. A broken headlight. A deflated tyre or detached bumper, perhaps. But these are all superficial issues. Problems with your handbrake, clutch, or engine would escape your cursory assessment – leading to issues later on. The […]
4 Digital Marketing Tools Your Law Firm Can’t Do Without!
Effective multi-channel marketing is a struggle for any law firm. Streamlining so many moving parts into seamless automated channels requires incredible insight, organisation, communication, and strategy. There are countless digital marketing tools, both free and paid, that exist for the legal and B2B sector today. Some of which are designed to monitor, analyse, and collect […]
What Is GA4? An Introduction For Law Firms
You’ll more than likely be familiar with analytics in some capacity. They make up a core part of any campaign, showcasing where your results are, what they are, and where improvements can be made. Fundamentally, analytics are there to help drive your campaigns to be better, faster, smarter, and more focused. Google, like in so […]
Top digital tools for law firms – Part 3: What is Answer The Public? How to spot trends faster
First and foremost the internet is an input-output tool. You type in a question and up pops the answer. But not just any answer. The response Google et al feel to be most fitting. To achieve high rankings, your law firm needs to (a) understand its audience’s wants and needs; and (b) convert that knowledge […]
Top digital tools for law firms – Part 2: What is an Accordion WordPress plugin? How to answer prospects’ questions and boost SEO
The internet was designed with a specific purpose in mind: to answer people’s questions. And that’s what businesses, organisations, and marketers strive to achieve each day – via blogs, videos, social posts and more. Answering questions is linked to SEO too – with Google promoting content that best responds to users’ queries. That’s where an […]
