This week James and Nick take a trip to the London Affiliate Conference and join special guest and managing director of Searchable.co.uk, Adam Grunwerg for a debate on the future of mobile advertising.
Earlier in the week, Google released ‘enhanced campaigns’ that merged multiple device advertising into one campaign; and with Facebook Graph Search on the horizon, monetising the mobile market is a top priority for every major tech company. Where are we now and what can we expect in the future?