Anaphylaxis UK Case Study

Client

Anaphylaxis UK

Services

SEO, Marketing, Website

Year

2022 - Present

the client

There’s nothing else quite like Anaphylaxis UK: a charity specialising in supporting the growing number of people at risk of suffering severe allergic reactions.

Anaphylaxis UK strives to create safer environments for sufferers by working with schools, pre-schools, colleges, the food industry and healthcare professionals.

The Challenge

the challenge

As a niche nonprofit Anaphylaxis UK already had a strong social media presence. Likewise, traffic to its website was consistent and strong. So why did they need our help?

Although well-known, Anaphylaxis UK Was keen to prioritise resources for its community of serious allergy sufferers – while also advertising and selling its educational courses. Wanted to improve the user experience on its website – to prevent confusion that often led to participants leaving the user journey.

The Solution

the solution

To address the areas highlighted we:

Rebranded the website completely – introducing a new logo and eye-catching colour scheme coded to differentiate content for community members versus corporate clients.

The user experience was overhauled too – a process that involved changing design layouts, tweaking tone of voice, and improving calls-to-action throughout.

In-depth keyword research was conducted to ensure content matched user intent and drove high-quality traffic to the website.

We also took control of social content – creating a monthly calendar, designing fresh digital assets, and curating posts prior to publication on Facebook, Instagram, LinkedIn, Twitter and YouTube.

This was a total brand rebuild designed to improve community awareness while boosting sales of Anaphylaxis UK’s training courses.

The Outcome

Working with Boss is a pleasure! We have benefited enormously since working with Boss and we have achieved many great successes thanks to their expertise.

The team at Boss have done some incredible work for the charity. They are a wonderful group to work with who have revolutionised the way we’re approaching the online world.

As a result of the things that Boss have helped us to do, we have just had our best ever period in terms of applicants, which is brilliant and I’m so thankful to Boss for their support.

the Outcome

Despite the complexity and scale of Anaphylaxis UK’s website – which involved setting up payment and course booking functionalities – our team completed the project in just four months.

As a direct result of the site rebuild- which included optimising the user experience – engagement visibly improved, as evidenced by longer site visits and fewer dropouts during the buying journey.

Clearer messaging, dedicated colour schemes, and clearer layouts worked collaboratively – making it easier for visitors to locate information and understand it too.

New WEBSITE BUILD

SEAMLESS UX

INFORMED CUSTOMERS

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