There’s nothing else quite like Anaphylaxis UK: a charity specialising in supporting the growing number of people at risk of suffering severe allergic reactions.
Anaphylaxis UK strives to create safer environments for sufferers by working with schools, pre-schools, colleges, the food industry and healthcare professionals.
As a niche nonprofit Anaphylaxis UK already had a strong social media presence. Likewise, traffic to its website was consistent and strong. So why did they need our help?
Although well-known, Anaphylaxis UK Was keen to prioritise resources for its community of serious allergy sufferers – while also advertising and selling its educational courses. Wanted to improve the user experience on its website – to prevent confusion that often led to participants leaving the user journey.
Despite the complexity and scale of Anaphylaxis UK’s website – which involved setting up payment and course booking functionalities – our team completed the project in just four months.
As a direct result of the site rebuild- which included optimising the user experience – engagement visibly improved, as evidenced by longer site visits and fewer dropouts during the buying journey.
Clearer messaging, dedicated colour schemes, and clearer layouts worked collaboratively – making it easier for visitors to locate information and understand it too.
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
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