Despite the complexity and scale of the website – which involved setting up payment and course booking functionalities – our team completed the project in just four months.

These were the outcomes:

• Engagement visibly improved, as evidenced by longer site visits and fewer dropouts during the buying journey.
• Organic traffic has doubled.
• They have since experienced their most successful year for course purchases – this significant increase in sales was driven by the revitalised website and reconfigured course portal.
• Optimisation of the email template, popup and subject lines have nearly trebled the number of signups with a 20% improvement in click-through rates. There’s an average of 1200 signups per month.
• Having merged the allergy alerts and the newsletter signup process, they can now personalise communication with subscribers.
• The Allergy Alerts list has increased by 160% over 6 months – it’s now growing faster, with 100 new signups per month on average.

Meanwhile, on social media:

• Our promotion reached over 1,000,000 people on Facebook, with 19k of them clicking through to the website – that’s a 3000% and 700% increase respectively.
• Throughout the charity’s 30 year history, this was an all-time high in reach. And with only a slight increase in spending.