Axil Integrated Services is a waste management service provider on a mission to reduce waste costs for businesses while achieving optimal environmental outcomes.
Working across all manufacturing sectors the company has supported major household names – reducing Whirlpool’s waste by 50% and saving Birdseye £24K in transport costs.
Despite achieving great success Axil didn’t feel its website was representative of its brand. It also wanted to showcase its successes by including case studies.
Further improving user experience to prevent high exit rates during the buying journey – as well as reducing bounce rates and increasing site speed – were high on the agenda too.
Our first step was to discuss the site rebuild with Axil on a discovery call. Once we were clear on the strategy work began on wireframe prototypes for the new site and defining the user experience.
Our team of in-house developers next focussed on migrating the new page layouts, content, and other digital assets across to the new website, including case studies and new landing page templates.
Finally we extensively road tested the new website to spot and eradicate bugs prior to launch.
All of this was achieved within a timespan of just four months.
Organic traffic increased by 50% and so did enquiries, resulting in a steady stream of leads for the Axil team to convert into ROI.
The new site loaded faster to deliver a superior user experience and was underpinned by a 20% improvement in time spent on site.
Visitors engaged with the new design and content too – as clearly evidenced by the 15% reduction in bounce rate
Our team care about two things – doing brilliant work and making an impact. That’s why we’re directing every free moment to helping the
Contact us today for a free consultation to drive change and grow your market share.
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